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Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look like in the future, and how online retailers can adapt to this shift towards mCommerce. Mobile buying is on the rise According to eMarketer, mobile devices have […]

3 Reasons To Invest In Facebook Mobile Advertising

No longer an afterthought, mobile advertising is in the process of stealing the spotlight from desktop. If your Facebook advertising plan doesn’t include mobile, then you’re missing out. Here’s why: 1. Mobile beats out desktop usage It’s not a surprise that mobile has become a massively popular channel, but did you know that it’s actually more popular than desktop? In 2014, the amount of mobile users surpassed the amount of desktop users, according to comScore. As you can see from the chart […]

Facebook Mobile Advertising Performance [Infographic]

The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. Facebook recently reported $1 Billion daily active mobile users and this will only continue to grow in 2014 as the market also experienced a 3x increase in the number of companies tracking and being able to optimize towards mobile revenue by the end of 2013. Nanigans’ Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them […]

Facebook Mobile vs. Desktop

Marketers make a lot of choices on a daily basis, and the information they act on changes frequently. In an effort to keep the advertising industry straight, we’re launching a new series of blog posts, affectionately titled “Versus.” Here we will discuss two sides of Facebook advertising, and how each can help your brand. More than half of Facebook users visit the social network every day. Since we’re talking about 1 billion users, that’s a huge number. When you consider […]

Passport to Profit: The Massive Mobile Opportunity for Travel Marketers

More than pets or even newborn babies, we’re all sharing about one thing on Facebook: travel. As the top industry on the social network, travel represents an enormous opportunity for marketers to capitalize on our collective wanderlust. A Facebook study from November 2013 reveals just how significant of a role travel plays. Just this week Mark Zuckerberg announced that Facebook has 1 billion active monthly users on mobile. Couple this massive audience with PhoCusWright’s projection that mobile will account for 25% […]