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Featured image - Mobile Optimized Landing Pages

4 Perfect Mobile-Optimized Ad & Landing Page Pairs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Getting people to click on digital ads is only half the battle. You also need a landing page that will convince users to complete an action like signup, purchase, or download. What’s more, landing pages need to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, […]

Featured Image - - Vital Things When Shifting to Mobile Advertising

How To Optimize Your Facebook Mobile Advertising Campaigns

Mobile advertising isn’t optional for marketers anymore; it’s a requirement if you’re looking to reach audiences through Facebook and Instagram ads. According to eMarketer, mobile has accounted for half of all digital advertising in 2015. By 2019, that number is expected to rise to 72%. If you want to be part of the mobile advertising revolution, be sure that you do these three things: 1. Try Out Mobile-Friendly Ad Types Serving ads on mobile devices means people can interact with […]

Featured Image - Mobile Marketing News Advertisers Need To Read

Mobile Marketing News That Digital Advertisers Need To Read

Mobile marketing is making headlines! As more people choose smartphones and tablets over desktop, advertisers are realizing the value and potential of shifting ad spend accordingly. To help digital marketers get a sense of how and why mobile advertising is taking over, we’ve compiled the following articles: eMarketer, “Mobile Will Account For 72% Of US Digital Ad Spend By 2019″ Earlier in 2015, eMarketer predicted big things to come for mobile. According to the independent market research company, US mobile ad spending […]

Facebook Carousel Mobile App Install And Link Ads: 5 Direct Response Examples

Facebook’s Carousel Ads aren’t just for ecommerce companies. While these image-heavy ads are great for showcasing products, that doesn’t mean that other industries can’t get in on the action. Advertisers are beginning to discover that carousel ad units can effectively drive desired actions like increased traffic to a website or customer acquisition through app installs. Here’s how some brands are creatively using Facebook’s new Carousel format for Mobile App Install (MAI) Ads and Link Ads. DraftKings Daily fantasy sports site […]

Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look like in the future, and how online retailers can adapt to this shift towards mCommerce. Mobile buying is on the rise According to eMarketer, mobile devices have […]