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Tag : facebook mobile

Facebook Mobile Advertising Performance [Infographic]

The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. Facebook recently reported $1 Billion daily active mobile users and this will only continue to grow in 2014 as the market also experienced a 3x increase in the number of companies tracking and being able to optimize towards mobile revenue by the end of 2013. Nanigans’ Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them […]

Facebook Mobile vs. Desktop

Marketers make a lot of choices on a daily basis, and the information they act on changes frequently. In an effort to keep the advertising industry straight, we’re launching a new series of blog posts, affectionately titled “Versus.” Here we will discuss two sides of Facebook advertising, and how each can help your brand. More than half of Facebook users visit the social network every day. Since we’re talking about 1 billion users, that’s a huge number. When you consider […]

Passport to Profit: The Massive Mobile Opportunity for Travel Marketers

More than pets or even newborn babies, we’re all sharing about one thing on Facebook: travel. As the top industry on the social network, travel represents an enormous opportunity for marketers to capitalize on our collective wanderlust. A Facebook study from November 2013 reveals just how significant of a role travel plays. Just this week Mark Zuckerberg announced that Facebook has 1 billion active monthly users on mobile. Couple this massive audience with PhoCusWright’s projection that mobile will account for 25% […]

How to Drive Installs for $1 with Facebook Mobile Ads [Case Study]

Unique Influence leveraged Nanigans’ Ad Engine platform to facilitate thorough and aggressive Facebook ad testing, which achieved a cost-per-install goal of less than a $1 for the Krome Photos mobile app. Results Achieved a cost-per-install goal of less than $1 Discovered high-value customer segments Delivered an ROI (return on ad spend) of more than 2.5X for high-value customer segments Objectives Krome Photos is an online photo service and mobile app that offers professionally edited photos and prints. Krome partnered with Nanigans’ […]

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5 New Year’s Resolutions For Facebook Marketers in 2014

The New Year has begun. It’s 2014. While many of us have already considered a number of resolutions for the New Year, such as losing weight, getting organized or saving money, it’s important to take a moment to think about what you want to accomplish with your Facebook marketing in 2014. Maybe you’ve thought of some ways to improve your ad creative or hone your ad targeting, but if you don’t have a strategy to take your Facebook marketing to […]