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Tag : generation Z

Advertising to Generation Z

Why Gen Z Is on the A List for E-Commerce Marketers

Around the time that millennials overtook baby boomers as the largest generation, another sea change in demographics was happening: Gen Z entered the workforce. Generation Z is the group of 72 million people born between 1996 and 2010, which places the oldest Gen Zers in their early 20s. Until now, they have not had enough disposable income to be a priority for most marketers. But that’s changing. Related post: What Ecommerce All Stars Have in Common Exclusive data from Nanigans survey of 100 U.S. […]