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Tag : Holiday Shopping

2018 retail holiday ad spend

Retailers Start Holiday Ads Early, Dedicate $6B to Black Friday-Cyber Monday

With November fast approaching, online shoppers are starting to think about buying gifts, either for themselves or their friends and family. And retailers are ready. Emarketer reports that retailers are investing a total of $23 billion in digital advertising this year. Naturally, the bulk of it will be spent during the holidays, with a quarter of budgets dedicated to Black Friday-Cyber Monday weekend, according to our new survey of 100 digital advertising executives at large U.S. retailers. In terms of […]

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3 Holiday Shopping Trends Retail Advertisers Need to Know

It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers for the holidays with its release of valuable insights from the 2016 season. This data doesn’t just illustrate how consumers behaved in the past; […]

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Deck the Halls With These 4 Advertising Strategies For The 2016 Holiday Shopping Season

This article originally appeared on IBM’s THINK Marketing blog. It may be September, but your competitors already have snow, Santa and holiday gifts on their minds. As you plan your holiday season ad campaigns, knowing how customers will be shopping this year will help you reach them most effectively and stay ahead of the curve. Equip your campaigns to maximize sales and revenue with these data-backed recommendations: 1. Prepare For Weekday Purchase Waves Audience purchase behaviors shift during the holiday shopping […]

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The Global Marketer’s Guide to European Holidays

Marketers looking to break into the European marketplace have a lot to learn in order to successfully target their social ads. Not only does the European market consist of a wide range of languages, cultures and religions, but each country also has its own list of unique holidays to consider. To make it easier to tailor your ads to each country, we’ve comprised the following list of European holidays and events that marketers need to know while planning out ad campaigns […]

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Creative Refresh Tips For Shaking Up Your Facebook Holiday Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. During the shopping frenzy that is Q4, many brands put their advertising into overdrive. After all, it makes sense that marketers want to capture as many sales as possible when so many people have holiday shopping on their minds. But when you fire out ads at top speed, it’s easy to burn through all your creative or bore audiences with […]