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Fall Advertising Tips for Social Media Marketers

Retail stores are already decked out in Halloween adornment and Starbucks brought back Pumpkin Spice Lattes last week (!), so you might not be surprised to find out that a new month and a whole new season is upon us. As children return back to school, advertisers’ thoughts turn to visions of sugar plums and Black Friday, the most important shopping day of the year for most online businesses. Strange as it seems, some companies start putting together advertising strategies […]

Mobile App Install Ads: Best Practices By Game Genre (Plus Some Extras)

It’s an exciting time to work in the app world. Mobile use is through the roof, smartphones are flying off the shelves and Facebook just put a stake in the ground when it comes to supporting developers. At Nanigans, we are are helping to sustain the momentum by giving gaming teams the tools they need to run successful launch and re-engagement ad campaigns. As any developer can tell you, user acquisition is the primary focus once a game has shipped. […]