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Tag : March Madness

Using Website Custom Audiences to Make the Most of the NCAA March Madness Tournament

The March Madness tournament is now well underway. As teams begin to compete to make it into the third round of final 32 teams, it reminds us as marketers and genuine fans of our alma maters, there are significant opportunities to reach out to like-minded fans. Facebook is the ideal platform to reach out to this base of users due to the all of the advanced targeting and interest information. However, beyond the deep interest targeting – using Website Custom […]

NCAA March Madness on Facebook: Which Bracket is Most Popular?

March Madness has arrived—the time when Bracketology becomes an accepted form of science. Analysts and fans alike continue their last minute dissections, searching for something that could signal an upset (we’re looking at you Syracuse). Users of Facebook are no different, taking to the platform in hordes to discuss each team and hurl a few well placed insults at their peers from other schools. Freecast has taken advantage of the interest on Facebook, and partnered with TNT, TBS, TruTV and […]