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Tag : mobile apps

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers [Study]

Mobile App Install (MAI) ads are often one of the most effective ad unit options for mobile gaming companies advertising on Facebook. Initially only supporting images, Facebook has now rolled out support for video—a content feature that has already driven higher CTRs for some Nanigans clients. Like their image-based counterpart, MAI ads using a video asset also incorporate a great deal of functionality in terms of managing ad reach and viewability. But the question for advertisers is whether video is […]

Why App Install Ads Are a Mobile Marketer’s Secret Weapon

2,499,999. That’s how many other mobile apps you must battle to win yours a coveted spot in the pocket of today’s consumers. With so many apps available to download on the iOS App Store and Google Play, developers can’t rely on people organically finding their shiny needle of an app in the colossal app store haystack. That’s where the wildly successful mobile app install ad comes into play. Back in 2012, Facebook recognized early signs of this app overload and […]

Top 10 Online Gaming Charts of 2014 [SlideShare]

In 2014, online gaming continued to soar with the help of new devices like tablets and smartphones. The story that dominated mobile in 2014 was the release of the biggest iPhone yet: the 5.5 inch tall iPhone 6 Plus. Once people got over bendgate, they realized that the iPhone 6 is actually great for gaming. With 39.8% of the total US population playing games on their phones last year, gaming apps are becoming household names. Now everyone’s trying to cash in on […]

The Future of Real-Time Bidding is In-House [White Paper]

The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years. Related Posts: VentureBeat’s Mobile Summit: The Future is Now The Role Social and Mobile Plays in Travel Bookings Facebook Mobile and RTB: Creative Best Practices and Ad Specs 2015: The Year of the In-House Advertiser

Before User Acquisition: Prep Your Mobile Game For Success

As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have become crucial to monetization efforts, and as people continue to spend their time on mobile, it’s the obvious place to advertise. However, it’s a lot easier to […]