Menu

Tag : mobile apps

The Role Social and Mobile Plays in Travel Bookings

Once upon a time, you had to visit or call a travel agent to plan your getaways. Nowadays, people are flocking to social media for vacation inspiration and search engines to track down their own packages and deals. While most travel research is performed on desktop, mobile devices are doubling as miniature assistant shoppers — used to compare fare quotes, check destination weather and map out routes in advance. In addition, mobile apps are increasingly employed to book hotels, cars […]

All About Mobile: Facebook’s f8 Developer Conference + Nanigans Mobile SDK

All eyes are on San Francisco as Facebook gears up for f8 on April 30th. The last time Facebook held its developer conference was September of 2011, so there’s been quite a build up to this event. Historically, CEO Mark Zuckerberg has used f8 to make big announcements about the future of Facebook. In 2011 he unveiled Open Graph and announced the revamping of the News Feed. A lot of tech folks are speculating about what’s in store for us […]

Passport to Profit: The Massive Mobile Opportunity for Travel Marketers

More than pets or even newborn babies, we’re all sharing about one thing on Facebook: travel. As the top industry on the social network, travel represents an enormous opportunity for marketers to capitalize on our collective wanderlust. A Facebook study from November 2013 reveals just how significant of a role travel plays. Just this week Mark Zuckerberg announced that Facebook has 1 billion active monthly users on mobile. Couple this massive audience with PhoCusWright’s projection that mobile will account for 25% […]

5 Reasons You Should Integrate the Nanigans SDK Into Your Mobile App

Tracking customer lifetime value in today’s multi-device, multi-click world can present a significant challenge. It not only impacts attribution, but also how the value of each customer is tracked appropriately. According to recent Nanigans data, we have tracked over 840 million mobile events from the last week in February alone. This is why at Nanigans we recently introduced a native mobile app SDK that enables you to build a full story of customer lifetime value and automatically feed mobile tracking […]

Facebook Adds Video To Its Mobile App Ads, Aims To Boost Downloads

Facebook has added video and CPA bidding to its mobile app ads (formerly known as mobile app install ads) to help mobile app marketers boost downloads. Facebook’s video ads have proven to be an effective way to drive engagement in the News Feed. A Nanigans case study with a leading gaming developer revealed that ads in the mobile News feed delivered an 8% click through rate (CTR) and a 77% play rate.  The results underscore how powerful video is to […]