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Tag : mobile apps

Featured Image - Post-Christmas Mobile Apps Marketing

What Does Christmas Mean For Mobile App Marketers?

For many brick-and-mortar retail companies, the shopping frenzy usually winds down after the holiday season ends. But for ecommerce and gaming companies with mobile apps, the potential for new revenue is just heating up. From Christmas Day onward, mobile app advertisers have a tremendous opportunity: Increased Mobile Device Activation Means More App Downloads If the 2014 holiday season was any indication, new mobile devices will be a popular gift this year, which bodes very well for app developers. According to […]

Featured Image - MAI Instagram Examples

5 Instagram App Install Ad Examples and What They Teach Mobile Marketers

Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns on Instagram, here are just a few companies that are grabbing attention and gaining downloads through clever ad creative: SimCity BuildIt Though you […]

Featured Image - Retail app report takeaways

3 Takeaways from Forrester’s State of Mobile Apps for Retailers Report

As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just a few takeaways from the report that can help retailers determine if creating a shopping app is the right move: 1. Smartphones are for more […]

3 Key Takeaways From eMarketer’s 2015 App Marketing Report

The demand for apps is booming, and with that growth comes a rapidly evolving market. eMarketer’s latest report, “App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market,” highlights these changes while exploring ways that app developers can stand out. As today’s 199.5 million smartphone and tablet app users become 223.9 million by 2018, marketers should be prepared. Read on for a summary of key findings and takeaways to help your app get noticed, downloaded and used. Specific […]

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers [Study]

Mobile App Install (MAI) ads are often one of the most effective ad unit options for mobile gaming companies advertising on Facebook. Initially only supporting images, Facebook has now rolled out support for video—a content feature that has already driven higher CTRs for some Nanigans clients. Like their image-based counterpart, MAI ads using a video asset also incorporate a great deal of functionality in terms of managing ad reach and viewability. But the question for advertisers is whether video is […]