Tag : mobile apps

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3 Takeaways from Forrester’s State of Mobile Apps for Retailers Report

As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just a few takeaways from the report that can help retailers determine if creating a shopping app is the right move: 1. Smartphones are for more […]

3 Key Takeaways From eMarketer’s 2015 App Marketing Report

The demand for apps is booming, and with that growth comes a rapidly evolving market. eMarketer’s latest report, “App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market,” highlights these changes while exploring ways that app developers can stand out. As today’s 199.5 million smartphone and tablet app users become 223.9 million by 2018, marketers should be prepared. Read on for a summary of key findings and takeaways to help your app get noticed, downloaded and used. Specific […]

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers [Study]

Mobile App Install (MAI) ads are often one of the most effective ad unit options for mobile gaming companies advertising on Facebook. Initially only supporting images, Facebook has now rolled out support for video—a content feature that has already driven higher CTRs for some Nanigans clients. Like their image-based counterpart, MAI ads using a video asset also incorporate a great deal of functionality in terms of managing ad reach and viewability. But the question for advertisers is whether video is […]

Why App Install Ads Are a Mobile Marketer’s Secret Weapon

2,499,999. That’s how many other mobile apps you must battle to win yours a coveted spot in the pocket of today’s consumers. With so many apps available to download on the iOS App Store and Google Play, developers can’t rely on people organically finding their shiny needle of an app in the colossal app store haystack. That’s where the wildly successful mobile app install ad comes into play. Back in 2012, Facebook recognized early signs of this app overload and […]

Top 10 Online Gaming Charts of 2014 [SlideShare]

In 2014, online gaming continued to soar with the help of new devices like tablets and smartphones. The story that dominated mobile in 2014 was the release of the biggest iPhone yet: the 5.5 inch tall iPhone 6 Plus. Once people got over bendgate, they realized that the iPhone 6 is actually great for gaming. With 39.8% of the total US population playing games on their phones last year, gaming apps are becoming household names. Now everyone’s trying to cash in on […]