Menu

Tag : mobile apps

The Future of Real-Time Bidding is In-House [White Paper]

The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years. Related Posts: Passport to Profit: The Massive Mobile Opportunity for Travel Marketers VentureBeat’s Mobile Summit: The Future is Now The Role Social and Mobile Plays in Travel Bookings A Coming of Age Moment For Social Advertising

Before User Acquisition: Prep Your Mobile Game For Success

As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have become crucial to monetization efforts, and as people continue to spend their time on mobile, it’s the obvious place to advertise. However, it’s a lot easier to […]

The Role Social and Mobile Plays in Travel Bookings

Once upon a time, you had to visit or call a travel agent to plan your getaways. Nowadays, people are flocking to social media for vacation inspiration and search engines to track down their own packages and deals. While most travel research is performed on desktop, mobile devices are doubling as miniature assistant shoppers — used to compare fare quotes, check destination weather and map out routes in advance. In addition, mobile apps are increasingly employed to book hotels, cars […]

All About Mobile: Facebook’s f8 Developer Conference + Nanigans Mobile SDK

All eyes are on San Francisco as Facebook gears up for f8 on April 30th. The last time Facebook held its developer conference was September of 2011, so there’s been quite a build up to this event. Historically, CEO Mark Zuckerberg has used f8 to make big announcements about the future of Facebook. In 2011 he unveiled Open Graph and announced the revamping of the News Feed. A lot of tech folks are speculating about what’s in store for us […]

Passport to Profit: The Massive Mobile Opportunity for Travel Marketers

More than pets or even newborn babies, we’re all sharing about one thing on Facebook: travel. As the top industry on the social network, travel represents an enormous opportunity for marketers to capitalize on our collective wanderlust. A Facebook study from November 2013 reveals just how significant of a role travel plays. Just this week Mark Zuckerberg announced that Facebook has 1 billion active monthly users on mobile. Couple this massive audience with PhoCusWright’s projection that mobile will account for 25% […]