Tag : mobile video ads

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A Beginner’s Guide To Facebook Ad Units: Video Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. What Are Video Ads?  Video ads take Facebook advertising to the next level by harnessing the power of moving pictures to attract viewers and clicks. Videos are commonly shared as Unpublished Page Posts, featuring a call-to-action (CTA) button in the lower right hand corner of the ad. Options include “Learn More,” “Shop Now,” or “Watch More.” The Benefits of Video […]

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5 Video Ad Examples From Finance To Fitness Brands

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Online video ad revenue is expected to reach nearly $5 billion in 2016; an amount that eclipses the $2.8 billion that video ads earned in 2013. Many businesses are getting on board with video advertising trends, using Facebook and Instagram to showcase their products and services in an engaging and innovative way. Looking for inspiration? Here are 5 companies that […]

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Vital Video Advertising Facts For Facebook and Instagram Marketers

Video advertising is the rising star of the display advertising world, and with good reason. These immersive ads are more than simple pictures; they engage audiences with sights and sounds, making for a more memorable viewing experience. These rich attributes make video an ideal format for advertisers looking to share products or games with new audiences. Below are just a few things that you need to know before you launch your first — or next — video campaign on Facebook […]

Digital Video In The News: A Roundup Of Recent Developments

You can’t read any digital marketing news these days without seeing video mentioned at least once. Online video has been all the rage in recent years, impacting not only digital content, but digital advertising as well. Recent trends reports show that video is expanding into previously uncharted areas, like Facebook news feeds, Instagram ads and mobile devices. Catch up on these recent developments and more with our curated list of video articles below. eMarketer, “US Adults Spend 5.5 Hours With […]

Best Practices For Direct Response Video Advertisers

As advertising has shifted from print to television to digital, one thing hasn’t changed at all: The importance of creating great content that will engage potential customers. For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience and KPIs. As video advertising takes its place at the forefront of digital marketing, the creative decision-making process has become more complex. Variables like music, length, and editing make video an […]