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Tag : mobile video ads

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How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

The rising popularity of mobile is on the mind of every marketer. As audiences move to devices like smartphones and tablets, marketing teams are migrating with them. With this shift comes a new set of considerations, such as what sort of ad units and creative are most effectively reaching mobile audiences. According to Facebook’s Chief Operating Officer Sheryl Sandberg, video is key: Many retailers are already successfully driving sales with video ads that are designed with mobile elements in mind. […]

Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

$44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer. Profit-driven advertising on Facebook has become a critical strategy for today’s most successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of […]

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Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When […]

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How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

This article originally appeared in Social Media Today. Retail is going mobile! As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, ecommerce ad spend among Nanigans customers was 65% mobile in Q2 2016. As mobile advertising ramps up among retailers, so does spend towards mobile video ads. In Q1 2016, 26% more mobile ad spend was allocated to video formats […]

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5 Digital Video Creative Tips For Entertainment Advertisers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers to take action. In fact, due to the interactive nature and effectiveness of the medium, programmatic digital video ad spend is expected to top $7.43 billion by 2017 in […]