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Featured image - Entertainment Video Ad Creative

5 Digital Video Creative Tips For Entertainment Advertisers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers to take action. In fact, due to the interactive nature and effectiveness of the medium, programmatic digital video ad spend is expected to top $7.43 billion by 2017 in […]

Featured Image - Twitter Video Ads

5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Video is a powerful force on Twitter. According to the site, 82% of users watch video content on Twitter. Because video is already a popular medium on the platform, it makes sense for advertisers to harness that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads […]

3 Essential Factors Of Effective Video Ads on Facebook, Instagram and Twitter

When it comes to the future of digital advertising, all signs point to video. According to eMarketer, programmatic digital video ad spend in the US will grow 84.5% in 2016, reaching a total of $5.37 billion. That amount is projected to grow even further to $7.43 billion in 2017. Clearly, video will become an increasingly bigger player in the online marketing world. If you’re riding the rising wave of video advertising, what do you need to know? Here are three […]

3 Examples of TV Commercials and Facebook Video Ads Playing Nice

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. The rise of digital video does not mean death to TV ads. In fact, a recent study by Facebook IQ found that combining the two can help boost ad recall. While marketers may be tempted to simply transfer TV ads to Facebook and call it a day, different mediums mean different viewing experiences. The most effective video ads take into […]

Getting Creative with Direct Response Video Advertising [eBook]

Video is one of the most buzzed about topics in digital advertising, and with good reason. This dynamic format is the perfect medium for reaching an increasingly mobile audience. Because social sites like Facebook and Instagram offer auto-play for videos, ads instantly leap out from the feed to grab the attention of audiences. Features like this are contributing to video’s popularity as a social ad unit. According to eMarketer, programmatic digital video ad spending saw an astronomical 363% increase in […]