Menu

Tag : Mobile

Facebook Audience Network Increases Mobile App Install Volume by 26% [Study]

Facebook’s Audience Network enables marketers to extend their ads to reach people outside of Facebook by automatically adapting ads to new native, interstitial, and banner formats. While Facebook’s Audience Network initally integrated with mobile app ad inventory, in January 2016, Facebook dramatically expanded its reach to encompass publishers across mobile websites as well. Between January 1 and March 31, 2016, Nanigans’ 30 highest-spending mobile app install advertisers achieved impressive results using Facebook’s Audience Network. This success cut across industries, with […]

Featured Image - - Mobile ads and landing pages

The Key To Effective Mobile Ads and Landing Pages

Mobile optimization is no longer optional for ecommerce companies. With over half of social media time spent on mobile devices, advertisers can’t afford to skip out on mobile-friendly ads and landing pages. When it comes to running effective mobile campaigns through social platforms like Facebook, Instagram and Twitter, simplicity and respect for the user experience is the key to ROI. Want to grab a mobile viewer’s attention on a small screen and drive clicks, sales and sign-ups with your landing page? Use […]

How Dashlane Scaled Twitter Advertising Success With Nanigans [Case Study]

Taking advantage of new advertising channels is often a major strategic pillar for direct response marketers focused on maximizing growth. This is what prompted Dashlane, the award winning and highly praised brand in the password manager and digital wallet space, to be among the earliest group of advertisers on Twitter. The company was looking to boost app install numbers to grow its free and paid user base, and saw Twitter as a place where they could reach a large number […]

PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

Data Focus In a sea of mobile newcomers, PlayQ is in an enviable spot. The Santa Monica, California-based gaming company’s hit game, Charm King, has reached more than 16 million downloads worldwide across iOS, Google Play, Amazon, and Facebook. What separates successful app developers from the rest of the mobile gaming market is a data-driven approach to digital user acquisition and retention. Without constant testing and control groups, online advertising is based on costly assumptions about mobile user behavior. Leading […]

Super Bowl 50 on Facebook: Mobile and Video Advertising Will Win Big

Advertising during the Super Bowl means a lot more today than simply investing in a TV spot. As more than a hundred million people in the U.S. get set to watch the game on Sunday, research shows that many of those same people will also be simultaneously browsing on their phones, tablets, or laptops. While the widespread reach of a Super Bowl TV ad is a unique opportunity, many of those same advertisers have found pairing the campaign with coordinated […]