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Tag : Mobile

Nanigans Extends Its Advertising Automation Software to Instagram

BOSTON, MASS. – (BUSINESS WIRE) – Nanigans, Inc., the leading worldwide provider of digital and mobile advertising software and pioneer in advertising automation, is extending its software to Instagram. Nanigans’ mission is to arm marketing teams with the best software for managing digital and mobile advertising campaigns in-house. Its commitment to integrating with Instagram, a community with over 300 million mobile monthly active users worldwide, does exactly that. Instagram mobile ad revenues are expected to grow to more than $2.8 billion in 2017, […]

InnoGames Boosts Forge of Empires Mobile Game Installs 150% on Facebook with Android Launch [Case Study]

Known for popular games like Tribal Wars 2, Elvenar, and Forge of Empires, InnoGames has attracted more than 150 million registered players since 2007. In the year that the company has been leveraging Nanigans advertising automation software, it has promoted five game titles to boost user acquisition and scale campaigns across desktop and mobile—both iOS and Android. What sets InnoGames apart from other game publishers is a specialty in strategy games with highly loyal fan bases. In fact, some of […]

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers [Study]

Mobile App Install (MAI) ads are often one of the most effective ad unit options for mobile gaming companies advertising on Facebook. Initially only supporting images, Facebook has now rolled out support for video—a content feature that has already driven higher CTRs for some Nanigans clients. Like their image-based counterpart, MAI ads using a video asset also incorporate a great deal of functionality in terms of managing ad reach and viewability. But the question for advertisers is whether video is […]

Delivering ROI: How 4 Top Ecommerce Brands Are Achieving Digital Advertising Success [eBook]

Retail ecommerce sales worldwide are expected to hit $1.59 trillion this year, according to eMarketer. As consumers become more comfortable shopping on smartphones and tablets, there’s never been a better place to reach prospects and loyal shoppers than on social media. Armed with first-party data and world-class advertising automation software, in-house performance marketing teams are in a prime position to scale their user acquisition and remarketing efforts. Related Posts: How to Scale a Facebook Campaign in 60 Days: The JackThreads […]

Not Your Father’s Media Mix: 4 Charts for Advertisers Embracing Digital

Father’s Day is just around the corner. As with any commercialized holiday, advertisers are now battling to win the hearts and dollars (to the tune of $12.7 billion) of everyone shopping for a special gift for dad. Any time competition for customers heats up, it’s worth taking a step back and assessing how the business of advertising has changed, and where all the competition is taking place. An annual tradition like Father’s Day is a great time to mark how untraditional […]