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Tag : Mobile

The Instagram Advertising Resources Marketers Need to Read

Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans. Make the most of your Instagram advertising campaigns with the following resources to help you craft ads that capture the attention of your audience […]

Mobile Surges in Q1 2017 as Advertisers Generate Higher Returns on Facebook [Benchmark Report]

In Q1 2017, profit-driven advertisers on Facebook are investing at ever-higher levels while getting even more back in return. Across a same-advertiser set of large-scale ecommerce companies using Nanigans, return on ad spend (ROAS) grew an average of 31% year-over-year, while ad spending on Facebook increased by a full 16% on average. As these online retailers continue to increase their overall investments in Facebook as a core growth channel, more and more of that investment is allocated to reaching consumers […]

SeatGeek’s Instagram Ad Home Run: Increasing Mobile Ticket Sales with Nanigans

 This case study was originally published on Instagram for Business. Event ticket marketplace SeatGeek optimized its mobile app install ads with a strategy of hyper-targeted and consistently refreshed creative, successfully increasing the number of people who made a purchase through the app within three days. The Story: Connecting Fans with Tickets SeatGeek is an event ticket marketplace that makes finding tickets to live entertainment a cinch. Its Deal Score system analyzes thousands of ticket listings and rates the best bargains, […]

The 2017 Advertiser’s Guide to Scaling Growth with Facebook and Instagram [Free eBook]

Facebook and Instagram have become immensely powerful avenues for driving growth through profit-driven advertising. 2016 was a breakthrough year for both platforms—particularly for Instagram—but 2017 is slated to be even bigger. For marketing teams charged with accelerating revenue growth by finding and retaining high-value customers, Facebook and Instagram can be a goldmine. It’s the in-house marketing teams that take a profit-driven approach to advertising (not one structured around cost) that often achieve the highest levels of ROI at scale. There’s […]

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How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and sophisticated technology: How are some top game developers approaching launching, measuring, and scaling their Facebook […]