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Tag : Mobile

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How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and sophisticated technology: How are some top game developers approaching launching, measuring, and scaling their Facebook […]

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First-Party Data: The Key To Higher Mobile Advertising Returns

As mobile commerce has continued to gain traction in 2016 and shows no signs of slowing down, here’s what you need to know in order to fuel higher advertising ROI for your mobile app: 1. First Party Data Is Key To Optimization Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets on audiences that don’t actually drive growth for their business. Advertisers need […]

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Scoring A Twitter Touchdown: 4 Advertising Strategies For The Football Season

Autumn is creeping on the horizon, and that can only mean one thing: it’s time for football! This year, NFL broadcasters will have a new teammate – Twitter. The social site will stream live NFL games during the 2016 season, which presents an amazing opportunity for advertisers looking to reach a massive and engaged audience of fans. Before you craft a Twitter ad campaign around football, make sure you follow these four important steps in order to score touchdown ads […]

Instagram Advertising Benchmarks: Adoption Soars as Return on Ad Spend Grows [Report]

More than ever, in-house performance marketing teams are realizing the value of Instagram advertising to scale revenue growth on mobile. With more than 400 million users in its highly engaged global community, Instagram is one of the most attractive advertising opportunities for modern marketers. Despite Instagram’s relatively young ad ecosystem, Nanigans has seen continued rapid adoption and improved performance among marketers using Nanigans advertising automation software. Companies are finding success on Instagram driving real revenue growth—whether that’s from boosting a […]

Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business. To measure and optimize on in-app events, many advertisers on Facebook employ an external mobile measurement partner (MMP) to close the loop on attribution. However, the vast majority of large-scale advertisers […]