Tag : native ads

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5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

The world of digital advertising moves quickly, and staying on top of trends can be a challenge for even the savviest performance marketers. To help position marketing teams for success, we’ve broken down some key factors that Facebook and Instagram advertisers should incorporate into 2016 planning and budgets. 1. Mobile Continues To Dominate Mobile’s reign is here to stay. In 2016, more than half of Facebook users will access the site solely on mobile devices. While desktop will continue to […]

What is the Facebook Audience Network?

Facebook Audience Network was publicly announced during April’s f8 conference as a way to help developers monetize on mobile. When a user opens an app from one of Facebook’s developer partners, Facebook leverages a unique identifier fetched from the user’s device to match and serve them with an ad from one of Facebook’s advertisers. Despite the high impact this new product could have on revenue, the social network has been cautious in rolling it out. During Facebook’s Q2 earnings report […]

eMarketer’s 7 Social Media Ad Trends for 2014

2013 has been another incredible year for social media advertising with record Facebook revenues and the recent Twitter IPO. As we look to how social media advertising will evolve in 2014, eMarketer recently held a webinar revealing the top 7 Social Media Trends for 2014. Principal Analyst, Debra Aho Williamson, stated that 2014 will be the year of acceptance for social media advertising. More than ever before, U.S.marketers are committing budgets to social media advertising signaling a sea change for […]