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Tag : news

F8 2016: Here’s What You Missed

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last March at F8, important updates to Facebook Messenger, LiveRail, and Parse were unveiled to developers from around the world. The 2016 edition of F8 was held once again at Fort Mason in San Francisco, spanning April 12th and 13th. If you were unable to attend the two-day event, here are some on-the-scene snapshots: Tuesday Keynote New Developments Facebook Live (live video for live events) Messenger  - instant, persists […]

Featured Image - Facebook Reactions

How Will Facebook’s New Reactions Affect Digital Advertisers?

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you’ve logged on to Facebook recently, you’ve probably noticed a major change to the site’s “Like” button. Instead of simply indicating if they liked a post, users can now indicate if that post left them amused, sad, surprised, angry or in stitches. Although this feature is still very new, it will definitely have an impact on businesses and the […]

Nanigans Raises $24M in Series B Financing

BOSTON, Mass – March 25, 2015 – Nanigans, Inc., the leading worldwide provider of social and mobile advertising software and pioneer in advertising automation software, announced today that it has closed a $24 million Series B financing. The financing is led by Cheetah Mobile (NYSE:CMCM), the world’s leading mobile utility application developer. Also participating in this financing is current investor Avalon Ventures and new investor Wellington Management Company LLP. The funding follows Nanigans successful transition to a true Software-as-a-Service (SaaS) […]

In-House Advertising in the News

The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet,  eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]