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Tag : Omnichannel Retail

Retail Shoptalk

Shoptalk 2018: 10 Can’t Miss Sessions for Ecommerce Marketers

Shoptalk 2018, taking place March 18-21 in Las Vegas, recently announced its full agenda and — surprise, surprise — it’s chock full of sessions led by C-level execs from both retail giants and fast-growing startups, covering topics such as the future of marketing, the customer journey, artificial intelligence, digital payments, and more. While Shoptalk’s sessions will give CMOs and their teams much to think about, discuss and put into action, with 300 speakers across 100 sessions it’s not easy to […]

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Why So Many Retail Advertisers Are Leaving Revenue On The Table

Digital marketing managers who specialize in retail have a tall order – not only to grow revenue through user acquisition, but also drive repeat purchases from current customers. This can be a difficult task to accomplish, for several reasons: 1. Top of the Funnel Focus The retail industry has traditionally focused on branding metrics like impressions and clicks, rather than downstream actions like signups and add to carts, which provide more valuable opportunities for revenue. Further down the line, not tracking […]

The Playbook: LTV (A Tale of Two Shoppers)

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. This week, Lauren from New York emailed us with a question – “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” – and our host Erik Mansur fires back with “A Tale of […]

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3 Takeaways from Forrester’s State of Mobile Apps for Retailers Report

As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just a few takeaways from the report that can help retailers determine if creating a shopping app is the right move: 1. Smartphones are for more […]

How Facebook Advertising Will Help Online Retail Hit $2 Trillion in 2017

Bolstered by millennial mania over mobile and the rise of extremely targeted search and social media advertising, online retail has become a booming business that is forecasted by eMarketer to bring in $2 trillion in worldwide sales by 2017. As the ecommerce movement gains steam, brands must differentiate themselves to keep a competitive edge. From brick and mortar/online hybrids to limited time sale memberships, here’s how Facebook advertising is fueling the growth of these new retail players. Pure Play There […]