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Tag : Omnichannel Retail

Ecommerce Companies Cash In on Mobile This Holiday Season: Budgets Up 132%, Cyber Monday ROI Up 286%

Our analytics team has been examining data and evaluating Facebook® advertising campaigns during the busiest days of the year for online retailers, surfacing key information about holiday purchase and click-through rates. While digging into the data with Black Friday and Cyber Monday in the rear view mirror, one thing has become clear: mobile is becoming more and more critical in the buying journey for our ecommerce customers. The trend toward mobile is representative of the uptick of smartphone and tablet […]

As Temperatures Drop, eCommerce is Heating Up

As Nanigans Account Manager Laurie Bloom mentioned in last week’s blog post series, How to Prepare Your Holiday Advertising For Social Media, eCommerce customers don’t confine their online activity to December. Savvy shoppers and deal-seekers are beginning to research and build gift lists in November; smart marketers will be advertising products and services during this evaluation and consideration phase. Heading into turkey territory, here are some dates to keep an eye on, and tips to help spice up your holiday […]

Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference on 4/3

Do you know what’s ahead when it comes to the future of  e-commerce and omni-channel retailing?  Everyone is talking about how social media, content marketing and digital video are personalizing the online shopping experience. But do you know how to build an online dialogue and create a unified consumer experience across all channels? At Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference, Nanigans’ SVP of Marketing, Dan Slagen will dive into how social networks are enabling consumers to review, recommend and […]