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Tag : performance analysis

‘Custom Metrics’ Predict Facebook Mobile Campaign Performance and Unlock Budget

In February we launched our Performance Analysis (PA) product, which revolutionized ad reporting by allowing marketers to easily visualize data and take action on ad placements in real-time. We like to think of Performance Analysis as an advanced Excel pivot table… on steroids. Since launching PA we’ve continued to make iterations and enhancements with products like Custom and Shared Views, Charts, and Custom Metrics. Metrics are a fundamental aspect of measuring and validating performance for every marketer and marketing campaign, but […]

Excel Gets Real-time With Performance Analysis

While Excel remains the number one analytics tool in digital advertising today, it was never designed for managing ad campaigns. No one rides a motorcycle at the Grand Prix – why continue to use outdated tools to analyze your ad campaigns? At Nanigans, we’ve had many prospective clients come to us seeking a business intelligence solution tailored for campaign insights and optimization; one that possesses the power of pivot tables but also allows seamless campaign management and adjustment.  In response we’ve […]

Easily Visualize Ad Campaign Data With Performance Analysis Charts

Visualizing performance information is a great way to spot trends and quickly understand campaign data that you want to delve into further. In fact, according to 3M and Zabisco visual information is processed by the brain 60,000x faster than text – so it’s no wonder why data visualization is useful to startups and marketers. Let’s look at two marketers that run Facebook ad campaigns and how data visualization helps each of them find data in their campaigns much faster. Claude […]

Drive Actionable Data With New Custom Formulas

Measuring what matters is the foundation of successful performance marketing campaigns. Metrics that bridge the gap between a so-called “vanity metric,” and truly actionable data are the key points to measure and evaluate. At Nanigans we recognize the need for performance-oriented data that enhances your advertising and enables data-driven decision-making. Below we will walk through four examples of metrics that you can calculate using Custom Formulas, a new feature within Ad Engine that provides the data necessary to drive decisions […]

Analyze and Discover Ad Insights with Performance Analysis!

At Nanigans we work to provide all-in-one solutions that help advertisers measure, manage, and optimize their ad campaigns. Today we released a new reporting tool focused around helping advertisers easily view and take action from ad placement information. Performance Analysis functions as an advanced pivot table to help advertisers sort, filter, and drill-down into their most important data. Performance Analysis delivers: Complete insight into campaign performance Insight into attributes and metrics Capability to take optimization actions on placements Ability to […]