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Tag : pltv

7 Best Practices For Programmatic Advertising In 2016

How quickly marketers adapt to changes in the digital marketplace can make or break their 2016 programmatic advertising performance. Because a few small tweaks to your strategy can have a big impact on your bottom line, we’ve lined up a series of suggestions on where to focus in the coming year. 1. Focus On Mobile Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. According to eMarketer, this year 73.9% […]

The Definitive Facebook Advertising Checklist for Beginners

This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.       Related Posts: Online Advertising Acronyms And Terms Glossary 5 Trends Fueling Facebook Advertising In 2016 3 Reasons […]

5 Solutions For Scaling Digital Advertising Spend

If you’re going to scale your Facebook and Instagram ad campaigns, you want to ensure that you’re promoting the best, most impactful ads in your arsenal. Because it’s not uncommon for digital marketers to have questions as they try to grow their campaigns, we’ve decided to address some common issues our customers have come up against. Read on to learn which tactics, tips and Nanigans features can help you expand your ads to a wider audience. 1. I’m not hitting […]

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

Predictive Lifetime Value: The Key To Long-Term Online Retail Success

Advertising your products to customers is one thing. Advertising your products to the right customers is another matter entirely. What’s the point of investing in advertising if the people those ads attract don’t spend money, or only spend a little and then never again? At Nanigans, we are enabling direct response advertisers to target the audiences who are most valuable in the long-term, using Predictive Lifetime Value (PLTV) algorithms and tools. What is PLTV? Lifetime value is the revenue or […]