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featured image - 3 Steps To Help Financial Services Generate Higher-Quality Leads

3 Financial Services Advertising Strategies For Generating Higher-Quality Leads

High-quality leads are invaluable to financial service companies, but finding the customers that drive business revenue is only the first step in achieving long-term growth and advertising scale. Here are some strategies you can leverage to optimize for true value and continue improving your advertising performance. 1. Identify Your High-Value Customers Using First-Party Data Your internal revenue and customer data is a goldmine of insights into your most profitable customers. However, you can’t always fully take advantage of this information when […]

featured image - retail digital advertising next level

How Successful Retailers Are Taking Digital Advertising To The Next Level

For retailers, the customer journey is no longer confined to browsing behavior and purchases that occur inside brick-and-mortar locations. Real-time actions that take place in the digital world matter more and more, and retail advertisers who don’t factor this evolution into campaigns will find it difficult to drive and scale high-value customer acquisition. How are modern retail marketers driving revenue and lifetime value (LTV) through online advertising? Here are three ways: Boosting Return On Ad Spend By Measuring The Full […]

featured image - Entertainment Advertising Next Level

How Entertainment Companies Can Take Digital Advertising To The Next Level

Successful entertainment advertising goes beyond just acquiring clicks. From subscription services to ad supported digital content, finding and retaining long-term customers is more important than ever. Yet advertisers that only focus on top funnel objectives like app downloads or free trial signups are leaving revenue on the table. So how can entertainment advertisers build sustainable ad campaigns that drive higher returns at a much greater scale? The answer lies in lifetime value. What Is Lifetime Value? Lifetime value (LTV) is […]

featured image - Entertainment Advertising Scaling Growth

3 Ways Entertainment Media Brands Can Scale Growth with Facebook Advertising

According to eMarketer, the US entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising this year, with more than half of branded video content distributed on social media channels such as Facebook. More than ever, it’s vital that marketers in the entertainment industry are able to optimize towards revenue, automate their workflow and find the right audiences and creative that will fuel future growth. Here are three ways Nanigans software can help you do […]

Featured Image - Value Online Education Advertising

3 Reasons Why Student Lifetime Value Is Vital For Online Education Advertisers

Advertisers looking to grow enrollment for online education programs can’t overlook the importance of converting higher-quality leads. Designing campaigns with student lifetime value in mind (instead of just aiming to gain clicks and views) is crucial to reaching and exceeding your enrollment goals. Here’s how a strong focus on LTV can help online education marketers make their ads campaigns best in class: 1. Grow Your Return On Ad Spend A focus on value means you’ll be working towards a greater […]