Tag : Sales Funnel

Cross-Device Tracking For a Multi-Touch World

We may be living in a mobile-first marketing world, but the customer journey is by no means limited to portable devices. Just because a user clicked on your mobile ad from their phone or tablet doesn’t mean they also won’t monetize on their desktop, or offline. Fortunately, Nanigans can track across devices to help paint a clearer picture of user activity and lifetime value. User-level tracking Nanigans tracking works on a user level, rather than ad level basis. This means […]

Ad Age Digital Conference 2014

Ad Age’s Digital Conference: CMOs, Content… Catvertising?

Ad Age’s sold-out digital conference is garnering a lot of buzz. Running Tuesday, April 1 and Wednesday, April 2 in NYC, this event features CMOs from top performance marketing verticals like eCommerce, gaming, consumer products and electronics as well as experts on the topics of TV, social media and digital strategy. Notable speakers include EA’s Senior Vice President of Global Consumer Marketing Carolyn Feinstein, and Mark Addicks, CMO of General Mills. To add levity to the proceedings, last night former […]