Tag : SDK

Target featured image - Retargeting Ad Campaigns

3 Easy Retargeting Tricks That Will Grow Your Advertising Revenue

If you’re not incorporating retargeting capabilities into your Facebook ad campaigns, you’re missing out on a massive opportunity to grow your revenue by reaching and re-engaging consumers that have interacted with your brand. Because Nanigans and Facebook offer a variety of tools that lend themselves to retargeting, like Dynamic Product Ads (DPAs), Facebook Exchange (FBX), and Website Custom Audiences (WCAs), you have plenty of opportunities to include retargeting in your Facebook advertising strategy. To help you get started, we’ve compiled […]

Give Your Dynamic Product Ads The Competitive Edge With Nanigans Advertising Automation

When it comes to online marketing, user acquisition tends to get the lion’s share of ad spend – but maintaining customer loyalty and sustained purchasing activity is an overlooked objective that can really move the needle on revenue. With Dynamic Product Ads, Facebook’s first API-accessible entry into the retargeting marketplace, advertisers can automatically promote relevant products from their entire catalog across any device. As an added bonus, Nanigans customers have access to best-in-class automation and optimization tools that take DPA […]

Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look like in the future, and how online retailers can adapt to this shift towards mCommerce. Mobile buying is on the rise According to eMarketer, mobile devices have […]

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

Best Practices For Direct Response Video Advertisers

As advertising has shifted from print to television to digital, one thing hasn’t changed at all: The importance of creating great content that will engage potential customers. For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience and KPIs. As video advertising takes its place at the forefront of digital marketing, the creative decision-making process has become more complex. Variables like music, length, and editing make video an […]