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Why Mobile App Advertisers Need to Think Beyond the Install

For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies […]

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First-Party Data: The Key To Higher Mobile Advertising Returns

As mobile commerce has continued to gain traction in 2016 and shows no signs of slowing down, here’s what you need to know in order to fuel higher advertising ROI for your mobile app: 1. First Party Data Is Key To Optimization Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets on audiences that don’t actually drive growth for their business. Advertisers need […]

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Top Score: High-Value User Acquisition For Mobile Game Advertisers

For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can you optimize your ad campaigns to draw in and retain these most valuable players? Here’s how advertising automation software like Nanigans can […]

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3 Financial Services Advertising Strategies For Generating Higher-Quality Leads

High-quality leads are invaluable to financial service companies, but finding the customers that drive business revenue is only the first step in achieving long-term growth and advertising scale. Here are some strategies you can leverage to optimize for true value and continue improving your advertising performance. 1. Identify Your High-Value Customers Using First-Party Data Your internal revenue and customer data is a goldmine of insights into your most profitable customers. However, you can’t always fully take advantage of this information when […]

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3 Ways Financial Services Advertisers Can Measure True Customer Value

When it comes to financial services advertising, all leads are not created equal — and being able to optimize toward high-value customers spells the difference between a campaign that generates revenue and a campaign that breaks the bank. Can you accurately attribute the value your ads are driving at every step of the conversion funnel? Here’s how Nanigans customers are eliminating wasted ad spend and prioritizing high-value customer acquisition: Measuring And Optimizing On Downstream Value Signals Nanigans has plenty of […]