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Tag : SDK

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4 Advertising Strategies For Scaling Sales In Your Ecommerce App

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Apps aren’t just for games and getting directions. Ecommerce companies are discovering that building their own shopping apps is a valuable strategy for driving sales and fueling repeat purchases. Last year, the merchants on Internet Retailer’s list of top mcommerce companies saw combined sales from their apps increase 44% to over $40 billion. As mobile shopping and researching becomes more […]

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3 Ways Entertainment Media Brands Can Scale Growth with Facebook Advertising

According to eMarketer, the US entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising this year, with more than half of branded video content distributed on social media channels such as Facebook. More than ever, it’s vital that marketers in the entertainment industry are able to optimize towards revenue, automate their workflow and find the right audiences and creative that will fuel future growth. Here are three ways Nanigans software can help you do […]

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How Custom Audiences Drive Revenue for Facebook and Instagram Advertisers

Many marketers overlook the importance of customer retention in favor of user acquisition, though the truth is that both strategies are important to maintaining revenue growth. Whether you’d like to prompt a level 5 user to make an in-app mobile game purchase or buy a sweater that they’ve looked at on your retail website, Facebook and Instagram both make it easy to retarget current customers with Custom Audiences. What Is A Custom Audience? A Custom Audience is an ad targeting option […]

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3 Ways Ecommerce Advertisers Can Increase Average Order Value

For ecommerce advertisers, the goal of digital campaigns shouldn’t just be customer acquisition or retention. Increasing current customers’ average order value is a major step towards driving more revenue, and it is often overlooked as a marketing strategy. So how can online retailers increase their chance of seeing big bucks at checkout? Here are three advertising tricks that can help increase the average order value generated by online shoppers. 1. Employ Dynamic Product Ads Dynamic Product Ads (DPAs) include several […]

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3 Ways Mobile Game Marketers Can Monetize With Facebook Custom Audiences

Mobile game marketers who are advertising on Facebook have a powerful tool at their disposal: Custom Audiences. This targeting option, combined with a mobile SDK, can help game companies achieve many game goals like re-engaging lapsed users, increasing in-app purchases and acquiring new users with the greatest lifetime value (LTV). Here’s how Facebook’s Custom Audiences can make a big difference in mobile game rankings and revenue: 1. Lapsed User Reactivation Just because a user hasn’t played your game in a […]