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featured image - 3 Steps To Help Financial Services Generate Higher-Quality Leads

3 Financial Services Advertising Strategies For Generating Higher-Quality Leads

High-quality leads are invaluable to financial service companies, but finding the customers that drive business revenue is only the first step in achieving long-term growth and advertising scale. Here are some strategies you can leverage to optimize for true value and continue improving your advertising performance. 1. Identify Your High-Value Customers Using First-Party Data Your internal revenue and customer data is a goldmine of insights into your most profitable customers. However, you can’t always fully take advantage of this information when […]

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3 Ways Financial Services Advertisers Can Measure True Customer Value

When it comes to financial services advertising, all leads are not created equal — and being able to optimize toward high-value customers spells the difference between a campaign that generates revenue and a campaign that breaks the bank. Can you accurately attribute the value your ads are driving at every step of the conversion funnel? Here’s how Nanigans customers are eliminating wasted ad spend and prioritizing high-value customer acquisition: Measuring And Optimizing On Downstream Value Signals Nanigans has plenty of […]

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Why So Many Retail Advertisers Are Leaving Revenue On The Table

Digital marketing managers who specialize in retail have a tall order – not only to grow revenue through user acquisition, but also drive repeat purchases from current customers. This can be a difficult task to accomplish, for several reasons: 1. Top of the Funnel Focus The retail industry has traditionally focused on branding metrics like impressions and clicks, rather than downstream actions like signups and add to carts, which provide more valuable opportunities for revenue. Further down the line, not tracking […]

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How Successful Retailers Are Taking Digital Advertising To The Next Level

For retailers, the customer journey is no longer confined to browsing behavior and purchases that occur inside brick-and-mortar locations. Real-time actions that take place in the digital world matter more and more, and retail advertisers who don’t factor this evolution into campaigns will find it difficult to drive and scale high-value customer acquisition. How are modern retail marketers driving revenue and lifetime value (LTV) through online advertising? Here are three ways: Boosting Return On Ad Spend By Measuring The Full […]

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3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

Retailers can’t afford to ignore mobile shoppers. According to eMarketer, more than half of digital buyers in the US will use a smartphone to complete a purchase in 2017. To reach an increasingly mobile audience of customers, retail marketers need sophisticated advertising software that: Enables efficient acquisition and retention of high-value customers Provides complete sales funnel transparency, and Makes it easy to scale success. Here’s how Nanigans software can help retail advertisers grow revenue by driving new and repeat purchases from […]