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How Successful Retailers Are Taking Digital Advertising To The Next Level

For retailers, the customer journey is no longer confined to browsing behavior and purchases that occur inside brick-and-mortar locations. Real-time actions that take place in the digital world matter more and more, and retail advertisers who don’t factor this evolution into campaigns will find it difficult to drive and scale high-value customer acquisition. How are modern retail marketers driving revenue and lifetime value (LTV) through online advertising? Here are three ways: Boosting Return On Ad Spend By Measuring The Full […]

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3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

Retailers can’t afford to ignore mobile shoppers. According to eMarketer, more than half of digital buyers in the US will use a smartphone to complete a purchase in 2017. To reach an increasingly mobile audience of customers, retail marketers need sophisticated advertising software that: Enables efficient acquisition and retention of high-value customers Provides complete sales funnel transparency, and Makes it easy to scale success. Here’s how Nanigans software can help retail advertisers grow revenue by driving new and repeat purchases from […]

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4 Advertising Strategies For Scaling Sales In Your Ecommerce App

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Apps aren’t just for games and getting directions. Ecommerce companies are discovering that building their own shopping apps is a valuable strategy for driving sales and fueling repeat purchases. Last year, the merchants on Internet Retailer’s list of top mcommerce companies saw combined sales from their apps increase 44% to over $40 billion. As mobile shopping and researching becomes more […]

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3 Ways Entertainment Media Brands Can Scale Growth with Facebook Advertising

According to eMarketer, the US entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising this year, with more than half of branded video content distributed on social media channels such as Facebook. More than ever, it’s vital that marketers in the entertainment industry are able to optimize towards revenue, automate their workflow and find the right audiences and creative that will fuel future growth. Here are three ways Nanigans software can help you do […]

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How Custom Audiences Drive Revenue for Facebook and Instagram Advertisers

Many marketers overlook the importance of customer retention in favor of user acquisition, though the truth is that both strategies are important to maintaining revenue growth. Whether you’d like to prompt a level 5 user to make an in-app mobile game purchase or buy a sweater that they’ve looked at on your retail website, Facebook and Instagram both make it easy to retarget current customers with Custom Audiences. What Is A Custom Audience? A Custom Audience is an ad targeting option […]