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Tag : SDK

Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look like in the future, and how online retailers can adapt to this shift towards mCommerce. Mobile buying is on the rise According to eMarketer, mobile devices have […]

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

Best Practices For Direct Response Video Advertisers

As advertising has shifted from print to television to digital, one thing hasn’t changed at all: The importance of creating great content that will engage potential customers. For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience and KPIs. As video advertising takes its place at the forefront of digital marketing, the creative decision-making process has become more complex. Variables like music, length, and editing make video an […]

3 Ways The Nanigans SDK Takes Mobile Games To The Next Level

The world of mobile gaming is a competitive place. In the Apple App Store, over 21% of all the store’s active apps are games, making mobile gaming the most popular category by far. With so much competition, it’s more vital than ever that attract high-value users to your games via strategic social and mobile advertising. The Nanigans Software Development Kit (SDK) closes the loop on attribution, enabling app developers to build a full story of the lifetime value (LTV) of […]

The 5 Most Frequently Searched Queries in Nanigans Software Help Center

The Nanigans help center is a one-stop digital marketing shop, providing customers with on-demand articles and videos covering topics as varied as mobile RTB and data integration. For campaign managers with specific questions, the FAQ section is often a popular destination. Curious about what our most frequently searched questions and features are? Read on. 1. How do I integrate with Nanigans Reporting API? Many customers inquire about how to plug into our reporting API because we offer the ability to […]