Tag : seasonality

How Online Retailers Are Getting Creative With Facebook Carousel Link Ads

It’s an exciting time to be in digital. Never before has there been such a wide array of social media ad units at a performance marketer’s disposal, and it seems as though every month we see a fresh addition to Facebook, Twitter, Instagram or Pinterest. Lately, social media networks have been stepping up their direct response game, and online advertisers are taking notice. Between  Q1 and Q2 of this year, we’ve observed a 60% increase in Carousel Link Ad spend […]

Back To School And Back To College Shopping Outlook for 2015

It may be summer vacation for most students, but for retailers, it’s time to get ready for the back-to-school shopping season. This year, total spending in preparation for the K-12 and college school year is expected to reach $68 billion. Where will that money be spent, and what will it be spent on? A recent survey from the National Retail Federation provides a detailed forecast for retailers. Read on for more about what to expect for this year’s back-to-school and […]

What Online Retailers Need to Know About the 2015 Back to School Shopping Season

Seasonal creep isn’t confined to Christmas anymore. Veteran online retailers who have been watching holiday season digital sales start earlier and earlier over the last few years have a new research and purchase window to keep an eye on: Back to school shopping. According to eMarketer, US online retail sales will increase 14.4% over the critical planning and purchasing months of July and August compared to the same period in 2014. Here’s what ecommerce companies – particularly apparel, home goods […]

Social Media Advertising in Asia: Challenges and Opportunities

It’s an exciting time to be a digital advertiser. Ad automation software is paving the way for large-scale social media and mobile campaigns, making global scope an achievable goal for online gaming and ecommerce marketing managers looking to increase customer acquisition. As advertisers begin to assess the pros and cons of marketing internationally, having on-the-ground resources is critical. To provide insight into the high-growth Asia Pacific region, we checked in with Julia Zhou, Nanigans Account Director for APAC. 1. What […]

As Temperatures Drop, eCommerce is Heating Up

As Nanigans Account Manager Laurie Bloom mentioned in last week’s blog post series, How to Prepare Your Holiday Advertising For Social Media, eCommerce customers don’t confine their online activity to December. Savvy shoppers and deal-seekers are beginning to research and build gift lists in November; smart marketers will be advertising products and services during this evaluation and consideration phase. Heading into turkey territory, here are some dates to keep an eye on, and tips to help spice up your holiday […]