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Tag : seasonality

What Online Retailers Need to Know About the 2015 Back to School Shopping Season

Seasonal creep isn’t confined to Christmas anymore. Veteran online retailers who have been watching holiday season digital sales start earlier and earlier over the last few years have a new research and purchase window to keep an eye on: Back to school shopping. According to eMarketer, US online retail sales will increase 14.4% over the critical planning and purchasing months of July and August compared to the same period in 2014. Here’s what ecommerce companies – particularly apparel, home goods […]

Social Media Advertising in Asia: Challenges and Opportunities

It’s an exciting time to be a digital advertiser. Ad automation software is paving the way for large-scale social media and mobile campaigns, making global scope an achievable goal for online gaming and ecommerce marketing managers looking to increase customer acquisition. As advertisers begin to assess the pros and cons of marketing internationally, having on-the-ground resources is critical. To provide insight into the high-growth Asia Pacific region, we checked in with Julia Zhou, Nanigans Account Director for APAC. 1. What […]

As Temperatures Drop, eCommerce is Heating Up

As Nanigans Account Manager Laurie Bloom mentioned in last week’s blog post series, How to Prepare Your Holiday Advertising For Social Media, eCommerce customers don’t confine their online activity to December. Savvy shoppers and deal-seekers are beginning to research and build gift lists in November; smart marketers will be advertising products and services during this evaluation and consideration phase. Heading into turkey territory, here are some dates to keep an eye on, and tips to help spice up your holiday […]

The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014

With the back to school shopping frenzy in our rearview mirrors, it’s time to focus on eCommerce’s most wonderful time of the year: the 26 days between Black Friday and Christmas. October may seem too early to plan out holiday campaigns, but in reality, you have less than 8 weeks to put together and test images, copy, calls to action, landing pages and targeting groups — not to mention analyze what worked best last year. Speaking of which — here’s […]

Fall Advertising Tips for Social Media Marketers

Retail stores are already decked out in Halloween adornment and Starbucks brought back Pumpkin Spice Lattes last week (!), so you might not be surprised to find out that a new month and a whole new season is upon us. As children return back to school, advertisers’ thoughts turn to visions of sugar plums and Black Friday, the most important shopping day of the year for most online businesses. Strange as it seems, some companies start putting together advertising strategies […]