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featured image - q1 2017 facebook advertising benchmarks slideshare

Q1 2017 Facebook Advertising Benchmark Report [SlideShare]

Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark Report, Nanigans advertisers are continuing to find value in Facebook as they explore mobile, dynamic ads, Facebook Audience Network, and more. Learn which advertising trends emerged in Q1 and will continue to dominate throughout 2017 in the SlideShare below. Q1 2017 Benchmark Report: Mobile Surges as Advertisers Generate […]

featured image - q4 2016 Facebook Advertising Benchmark Report SlideShare

Q4 2016 Facebook Advertising Benchmark Report [SlideShare]

Q4 is a competitive and profitable time for Facebook advertisers. The holiday shopping season means that marketers in all industries have an opportunity to drive revenue among a large audiences of potential customers. For performance marketing teams using Nanigans, last quarter was a banner year. Adoption of dynamic and mobile video ads skyrocketed, while ecommerce advertisers achieved impressively high returns. For Q4 insights that can fuel your own data-driven Facebook advertising in the year ahead, take a look at the […]

Featured image - How to Scale Lead Generation with Facebook, Instagram and Twitter Ads [SlideShare]

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [SlideShare]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. The SlideShare below explains how to […]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [slideshare]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s important to understand how the market is trending. The SlideShare below features data and insights from our recent report of 2016 video advertising benchmarks in order to provide you […]

featured image - MAI Guide SlideShare

The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [SlideShare]

App use is more popular than ever, with 98% of US mobile users ages 14 and older installing at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd. Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these […]