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Tag : social marketing

The Role Social and Mobile Plays in Travel Bookings

Once upon a time, you had to visit or call a travel agent to plan your getaways. Nowadays, people are flocking to social media for vacation inspiration and search engines to track down their own packages and deals. While most travel research is performed on desktop, mobile devices are doubling as miniature assistant shoppers — used to compare fare quotes, check destination weather and map out routes in advance. In addition, mobile apps are increasingly employed to book hotels, cars […]

Facebook’s Social Business Blueprints

Following the success of their fMC event earlier this month, Facebook released two white papers (commissioned by Forrester Research) to empower marketers to approach social more strategically, and which highlight how paid media fuels social momentum. Facebook introduces the white papers by underscoring that 95% of VP and C-level marketers believe we live in a connected world, “where people are connected to the things they care about through social media.” The implications of this for businesses? Traditional, one-way, push marketing […]

3 New Facebook Apps That Differentiate: Citi, Mercedes and KLM Airlines

With the new year has come a rush of new technologies and products as companies battle to capture the attention of consumers. More than ever before, companies are recognizing the vast potential that social has to offer, and are actively integrating Facebook Apps into their products in an effort to differentiate themselves and forge deeper relationships with their customers. From financial institutions to car manufacturers, companies are focusing their efforts on incorporating one of America’s new favorite past times into […]

The State of Social Marketing 2011 – 2012

Pivot Conference recently released a report on the state of social marketing, noting that board rooms are finally tipping their hats to the value driven by social networking and, consequently, are putting more budget behind it. The results in the report are based on a survey conducted by Pivot with 181 brand managers, agency professionals and marketing experts. Half of the questions asked these marketers to define their (or their clients’) “social consumers,” and the remainder focused on the extent […]