Tag : Sports

A Cheap Date on Facebook—Valentine’s Day Advertising

Last Sunday, the New England Patriots defeated the Seattle Seahawks in Super Bowl XLIX. The Vince Lombardi trophy was not the only thing on the line; legacy brands and competitive new companies paid $4.5 million to NBC for the privilege of reaching a captive, live television audience. These commercials attempted to sell us on luxury cars, macro beer, snacks, glue and insurance. What does this have to do with the most romantic day of the year? Valentine’s Day 2015 – […]

Social Media During the Super Bowl: A Second Screen Playbook

This article originally appeared on Social Media Today. Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will soon be bound for Glendale, Arizona to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putting down some serious dough. How to spend $4 million in less than a minute The stakes have never been higher for television advertisers hoping to reach a […]

Final Four 2014

Facebook Predictions for the NCAA Final Four

After a grueling, seemingly endless winter in Boston, what better way to take our minds off the insane weather we’ve finally left behind than with a little March Madness? Even if we don’t have any horses in this race, it’s fun to take bets — and in order to make informed ones, we’ve decided to do some digging into our Facebook Ad Engine. Without further ado, here are our insights and a data-backed prediction for who will sweep 2014′s NCAA […]

Patriots vs. Dolphins: Who Has the Facebook Edge?

Monday Night Football kicks off tonight with a big game between the New England Patriots and Miami Dolphins. Being based in Boston, we couldn’t resist pitting the two teams against one another on Facebook. Who has a larger fanbase reach? Which team has older fans? Are their gender differences between fans? And what portion of the team’s fanbase are from the other team’s home state? By visiting each team’s official Fan pages we learn that 2.86 times more people are fans […]