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Tag : targeting

How to Build Twitter Ad Creative That Converts [Free Guide]

It takes more than 140 characters to list the powerful benefits of Twitter advertising. With over 310 million monthly active users (82% of whom are actively accessing the site on mobile devices), and a real-time feel, the social platform is where the Internet turns to follow and chat about the hot topics of the day. Not only is Twitter a destination for entertainment and news; it’s also home to innovative new features like Moments and livestream. In fact, Twitter’s reach is […]

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Must-Know Advertising Trends From eMarketer’s “Digital Ad Pricing StatPack” Report

Which trends are dominating digital advertising? eMarketer explores this question in its latest report, “Digital Ad Pricing StatPack.” By compiling data and insights from 35 sources (including social advertising platforms, ad exchanges and ad networks), eMarketer outlines pricing trends for display, video and social ads served worldwide. Here’s what advertisers need to know about the current state of digital ad pricing. Programmatic Ad Spend Grows According to eMarketer’s estimations, a shift away from traditional means of buying display ads is […]

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Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

This post originally ran on Social Media Today. Excitement is building for the 2016 Summer Olympics, and nowhere is that more apparent than on social media. Audiences flock to sites like Facebook, Instagram and Twitter to discuss and follow Olympic events, which makes them the perfect platforms for advertisers to reach a large, diverse, and engaged audience. Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns: […]

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How Custom Audiences Drive Revenue for Facebook and Instagram Advertisers

Many marketers overlook the importance of customer retention in favor of user acquisition, though the truth is that both strategies are important to maintaining revenue growth. Whether you’d like to prompt a level 5 user to make an in-app mobile game purchase or buy a sweater that they’ve looked at on your retail website, Facebook and Instagram both make it easy to retarget current customers with Custom Audiences. What Is A Custom Audience? A Custom Audience is an ad targeting option […]

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4 Perfectly Targeted Twitter Ads That Digital Marketers Need To See

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you want your Twitter ads to be successful, you need to make sure that they’re reaching the right audience. Fortunately, Twitter offers a wide variety of targeting options, from Tailored Audiences to Keywords. There are already many brands on the site who are targeting their Twitter ads in unique and impactful ways to drive website visits, app installs, or purchases. See […]