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Tag : targeting

7 Ways to Reach New Customers Using Lookalike Audiences

Lookalike audiences are a powerful way of targeting people that are similar to current customers. As Facebook describes it, “Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.” This targeting capability provides a powerful way to reach potential customers who are more likely to convert based on their interests in similar products or services. There are two main ways to use a lookalike […]

Facebook Advertising for Travel Marketers

Facebook has emerged as a viable channel for travel companies looking to drive website referrals and sales. As Facebook usage continues surge, marketers have a huge opportunity to influence travel purchase decisions. The social network’s massive amount of user data makes it an incredibly powerful performance based channel through which travel advertisers can run highly targeted, cost effective campaigns. Facebook differs from search advertising in that the user often doesn’t explicitly state their intent to travel. Advertisers must not only […]

How to Win More Customers with Facebook Partner Categories

In April, Facebook introduced partner categories which leverages users’ online purchasing histories and location to customize ads. It allows marketers to target ads across specific audience segments with third party data from Acxiom, Epsilon and Datalogix. Facebook recently doubled the number of partner categories available to more than 1,000. Partner category data includes how many people in a category and the purchasing history that includes them in that group. It also includes how often a product is bought in a […]

Facebook Ads: 5 Tips for Targeting Success

1.15 Billion and counting. That’s the number of people you can reach on Facebook. But if you are thinking about running a performance marketing campaign at scale you may be wondering how many targeting combinations you are going to need to have live at any given time? The targeting options on Facebook are endless. Nanigans uncovered that there are over a googol targeting combinations on Facebook so being able to focus on the “right” targeting options will be what separates […]

A Googol Ways to Target Your Audience and It’s Not on Google

A little known fact—Google was named after the number googol—a number with a 100 zeros following it: A million: 1,000,000 A billion: 1,000,000,000, A googol: 1,000,000,000,000,000,000 …. 000 (one-hundred zeros!) Facebook offers a number of ways for brands to message to their intended audience through paid advertising—demographic, partner categories, and custom audiences are just a few. What most marketers don’t realize is that there are nearly an endless number of options for targeting on Facebook. But just how many total […]