Tag : targeting

Twitter Event Targeting: Tap Into What’s Trending

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Twitter’s newsy nature makes it the ultimate hub of real-time buzz. Whether it’s the Olympics, the Oscars, breaking news or the latest music festival, Twitter is the place for discussing events as they happen. With event targeting, Twitter offers advertisers a way to reach the 313 million users who regularly flock to the site to chat about the day’s hottest […]

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Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When […]

How to Build Twitter Ad Creative That Converts [Free Guide]

It takes more than 140 characters to list the powerful benefits of Twitter advertising. With over 310 million monthly active users (82% of whom are actively accessing the site on mobile devices), and a real-time feel, the social platform is where the Internet turns to follow and chat about the hot topics of the day. Not only is Twitter a destination for entertainment and news; it’s also home to innovative new features like Moments and livestream. In fact, Twitter’s reach is […]

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Must-Know Advertising Trends From eMarketer’s “Digital Ad Pricing StatPack” Report

Which trends are dominating digital advertising? eMarketer explores this question in its latest report, “Digital Ad Pricing StatPack.” By compiling data and insights from 35 sources (including social advertising platforms, ad exchanges and ad networks), eMarketer outlines pricing trends for display, video and social ads served worldwide. Here’s what advertisers need to know about the current state of digital ad pricing. Programmatic Ad Spend Grows According to eMarketer’s estimations, a shift away from traditional means of buying display ads is […]

featured image - social advertising olympics

Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

This post originally ran on Social Media Today. Excitement is building for the 2016 Summer Olympics, and nowhere is that more apparent than on social media. Audiences flock to sites like Facebook, Instagram and Twitter to discuss and follow Olympic events, which makes them the perfect platforms for advertisers to reach a large, diverse, and engaged audience. Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns: […]