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Tag : targeting

3 Disastrous Instagram Advertising Mistakes To Avoid

Note: The brands featured herein are meant to serve as examples, and are not Nanigans customers. Names have been blurred to protect the guilty.  Instagram recently announced a new milestone: 200,000 advertisers have flocked to the platform since it rolled out the red carpet last September. Online marketers are clearly seeing value from the photo-sharing site; however, stiff competition makes it more important than ever to maintain high standards when it comes to creative. If you’re looking to acquire customers […]

The Complete Guide to Direct Response Advertising on Twitter [eBook]

“Mobile-first” has been an essential concept in digital marketing over the past several years, but Twitter has recognized the power of mobile since the very beginning. Alongside the growth of mobile has been a significant shift in ad spend from branding to direct response objectives. Last year, 58% of all US digital ad spend was allocated to direct response campaigns, and the share is even higher among fast-growing verticals like retail. As the world’s fastest growing channel for display advertising, […]

Facebook Relevance Score: The Magic Number

In an effort to keep its advertiser base better in tune with performance indicators, Facebook has recently started sharing ad Relevance Scores with performance marketers. This figure ranges on a scale of 1 to 10 and helps advertisers understand if a marketing message is relevant and engaging to its target audience. The Relevance Score is an amalgamation of many metrics: Engagement Clicks Conversions Click-Through Rate (CTR) Positive Reviews and Negative Reviews While not a primary indicator of an ad’s success, […]

Audience Override Tables: Advanced Targeting for the In-House Advertiser

We’ve all heard the buzz words – “big data,” “ad tech,” “personalization,” “programmatic,” and “mobile” have been discussed in digital marketing articles and on industry event panels ad nauseum for the past couple of years. Why is everyone so fixated on these terms? Streamlining Campaign Management Just because consumers are spending increasing amounts of time online and on mobile, that doesn’t mean they aren’t still watching TV or using desktop. In 2015, advertisers have a ton of channels to monitor […]

Custom Audiences + Lookalike Audiences: A Social Media Advertiser’s One-Two Punch

This article originally appeared on Social Media Today. Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for social media marketers in 2015? Now more than ever, the ability to drive user acquisition and boost customer retention is key to business growth — and being able to point to data-supported results is crucial; not just for marketers themselves, but for […]