Henry Ford’s words describe how we view the onboarding of customers at Nanigans. In the beginning, we set up a call to kick off the partnership. We discuss where the client’s been and where they want to go. And then we spend the next 90 days training and educating the client on how to get the most from our software. No two customers are the same, so planning ahead is crucial to ensuring success. A few questions we’ll ask ourselves […]
Getting multiple data sources to play nicely is a challenge that nearly all marketers face on a daily basis. According to eConsultancy, an independent research and media company, 72% of marketers recently surveyed found that data fragmentation was an obstacle to achieving a single customer view. Whether it’s evaluating web analytics data in Excel, or trying to compare campaign data across platforms, there has never been one easy way to combine and analyze all of your data – until now. […]
A lot goes on behind the scenes at a Software as a Service company. On the surface, it could be tempting to think that clients are just handed the keys (aka, a login) and left to figure out what all the pedals and buttons do. Ever since our “shift to SaaS” announcement in AdExchanger, we’ve been hard at work boosting the out-of-the-box usability of our platform and triple-checking that our product aligns with client needs, now and in the future. […]