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5 Strategies To Supercharge Your Back-To-School Social Ad Campaigns

The back-to-school season will be here before you know it! While 40% of parents and students wait to start shopping online until August, you may be surprised to learn that 52% plan to begin buying school supplies, clothes and tech before then. Starting your advertising campaigns early means you’ll be getting in front of these early browsers – and fine-tuning the effectiveness of your ads well before the last-minute rush in September. Capturing back-to-school shopping revenue requires more than a head […]

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7 Twitter Ads Using Color To Drive Clicks And Revenue

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. Whether you’re an insurance, travel, mobile gaming or ecommerce advertiser, you can’t afford to overlook the importance of color in online campaigns. In the same way that bright hues stand out in Facebook and Instagram news feeds, the colors in your Twitter ads are the first thing that users will notice. However, using the […]

The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [eBook]

App install ads are helping fuel the mobile revolution. Since Facebook first introduced mobile app ads in 2012, the format has rapidly evolved to become one of the most dominant — and profitable — forms of mobile advertising. The mobile app install ad format initially gained traction as a way for mobile game developers to quickly scale their user base, but it has grown to have a much broader appeal. Now a central piece of customer acquisition strategy on Facebook, […]

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5 Vital Strategies For Improving User Acquisition With Twitter Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re marketing an ecommerce app, game or business, Twitter ads make user acquisition easy. With the ability to target over 310 million monthly active users around the globe, your ads can reach a massive audience of potential customers. How can you convert Twitter users into loyal, valuable customers? Here are five strategies for success, and examples from advertisers who […]

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Seasonal Advertising Has Sprung On Facebook, Instagram and Twitter

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re looking outside your window or inside at social media, it’s undeniable that the chill of winter has finally departed. The arrival of warmer weather means that your customers and prospects are exploring products and services that go hand-in-hand with their spring and summer plans. Audiences have home improvement, fashion, sports, weddings and more on their minds, and companies can […]