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Tag : Twitter

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4 Vital Advertising Strategies for Cross-Channel Facebook and Twitter Campaigns

Looking to grow the reach of your social advertising campaigns? Running a cross-channel campaign on Facebook and Twitter is a natural way to expand on ads that are already performing well on either platform. Not only does each channel grant access to native audiences; there’s also Facebook’s Audience Network and the Twitter Audience Platform to consider. Combined, the wide range of targeting options and ad units on Facebook and Twitter means that advertisers have plenty of options for scaling customer […]

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4 Next-Level Twitter Advertising Strategies For Performance Marketers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Want to make your Twitter advertising campaigns more effective? There are many strategies that can help you generate additional revenue from your Twitter ads. Try these next-level techniques that will get audiences viewing, clicking — and converting! — on your ads. 1. Ask Questions Twitter is a conversation-friendly channel that allows audiences to communicate directly with brands. Tapping into Twitter’s […]

Sticking the Landing Page: Gold Medal Winning Mobile Advertising Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A lot goes into running a successful paid advertising campaign online, from choosing the right audience to target, setting a budget that allows the flexibility to attract high-value customers, to designing wow-worthy creative. But what separates good digital marketers from great ones is what happens after the ad has been served; does that click turn into a conversion, or simply […]

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When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well-positioned against competitors who  haven’t yet adapted to the new customer journey. Joining the Conversation As a real-time social platform for conversation about trending topics, Twitter naturally […]

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5 Strategies To Supercharge Your Back-To-School Social Ad Campaigns

The back-to-school season will be here before you know it! While 40% of parents and students wait to start shopping online until August, you may be surprised to learn that 52% plan to begin buying school supplies, clothes and tech before then. Starting your advertising campaigns early means you’ll be getting in front of these early browsers – and fine-tuning the effectiveness of your ads well before the last-minute rush in September. Capturing back-to-school shopping revenue requires more than a head […]