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Tag : Twitter

2014 Back to School: Mobile, Moms, and $50B in eCommerce

As Christmas marketing gets pushed further into Thanksgiving and Halloween territory, retailers are scrambling to get back to school sales campaigns underway earlier each year. A back to school study run by Nielsen this year found that 18% of respondents had already started shopping in August, vs. 7% at the same time last year. Good news for retailers still waiting to see revenue numbers go up: The majority (75%) of Nielsen study respondents say they will begin their shopping in […]

VentureBeat’s Mobile Summit: The Future is Now

Nanigans participated in the VentureBeat Mobile Summit at the historic Cavallo Point Resort in Sausalito earlier this week. CEO Matt Marshall and the entire team at VentureBeat put on a top tier event, bringing in speakers from many different verticals. Here are a few takeaways: Biz Stone: Twitter must make bold choices to survive Google: Boosting the mobile ad market Secret & Mixpanel: User retention and data analyzation While the audience heard from a great group of keynote speakers, the true […]

Millennials love social media.

Social Media ADD: Marketing to Millennials

As I sit here in the Nanigans office (the nicest one I’ve ever been in) and think about how I am going to write this blog post I get distracted. As a 22-year-old college student I am constantly fighting the urge to visit my Facebook page or finally give in to the urge of opening my iPhone, which has been vibrating for the last hour. Lord knows if I open up that thing there is no way I won’t check […]

social media tv

Blurred Lines: The Rise of Social Media TV

Talk about blurred lines. In an age where the Oscars can break Twitter, the Venn diagram of social media and television advertising is fast becoming one big circle. The portability of tablets, smartphones and lightweight laptops combined with short viewer attention spans and hashtags built right into primetime shows like Fox’s Glee and NBC’s The Voice has built a fertile ground for marketers to work their magic. The adoption of TV recording technology such as TiVo and DVR (dubbed “time-shifted […]

eMarketer’s 7 Social Media Ad Trends for 2014

2013 has been another incredible year for social media advertising with record Facebook revenues and the recent Twitter IPO. As we look to how social media advertising will evolve in 2014, eMarketer recently held a webinar revealing the top 7 Social Media Trends for 2014. Principal Analyst, Debra Aho Williamson, stated that 2014 will be the year of acceptance for social media advertising. More than ever before, U.S.marketers are committing budgets to social media advertising signaling a sea change for […]