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Nanigans Partners with Advertising Agency Hill Holliday, Accelerates Introduction of Ad Engine™ to Existing Clients

Written by: Cheryl Morris, VP Marketing

BOSTON, Mass. –- March 1, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, has been selected for partnership in Hill Holliday’s Project Beacon program.

Hill Holliday’s Project Beacon program was designed to offer strategic counsel and promote collaboration between the agency and ad tech startups. With the goal of bringing innovative advertising technologies to market faster than ever before, Hill Holliday will provide client introductions as well as offer strategy, product development and growth advice to Nanigans as part of the partnership.

“A Facebook strategy has become foundational to marketers today. Nanigans offers a platform that allows advertisers to measure and optimize their Facebook ad spend to meet specific goals on and off Facebook, such as registrations, viral shares and purchases,” explained Seb Maitra, SVP and Group Media Director at Hill Holliday. “We find Nanigans’ transparency, strategic guidance and focus on ROI optimization extremely helpful as we seek to maximize the impact of our clients’ footprint on Facebook.”

Nanigans is one of twelve companies selected for Hill Holliday’s Project Beacon out of an applicant pool of more than fifty companies.

“This partnership exemplifies Hill Holliday’s commitment to delivering innovation and value to its clients,” explained Ric Calvillo, CEO of Nanigans. “Facebook has become a core channel for marketers, offering unparalleled reach, targeting and engagement opportunities. We look forward to collaborating with Hill Holliday for strategic advice and to accelerate bringing our Facebook advertising solution to brand marketers across the globe.”

Nanigans’ Ad Engine™ platform automates the labor-intensive process of delivering large-scale advertising campaigns on Facebook, including multivariate creative and audience testing as well as bid and budget management. The company’s ad optimization technology measures beyond the ad clickthrough to customer engagement in order to maximize return on ad spend.

Nanigans has grown rapidly since its inception in 2010, serving over 175 billion Facebook ad impressions across 700 large-scale campaigns during 2011 and increasing the Facebook ad spend managed through its Ad Engine by 1600%.

About Nanigans, Inc.

Nanigans offers a fully automated advertising solution developed using the Facebook Ads API. The company’s Ad Engine™ platform automates the labor-intensive process of managing large-scale Facebook advertising campaigns, measuring beyond the click to meet goals across the full marketing funnel: from driving Likes and App installs to word-of-mouth referrals and repeat purchases. Founded in 2010 and backed by Avalon Ventures, Nanigans is located in the heart of Boston, has 45 employees and is growing rapidly. To learn more, visit:

About Hill Holliday

We are a self-made, came-from-nothing agency, and because of that, we take nothing for granted. At the heart of our culture is performance. If we don’t deliver, we don’t have clients. We work on big, demanding, complicated pieces of business, and we hold on to them for an average of eight years — some for much, much longer. Why? Because at our core, we are family. We take care of our own, both our employees and our clients. We offer unparalleled account service backed by smart, effective creative designed to move our clients’ businesses forward. We work very hard to protect what we have. What do we have? Over 850 people who bring unbeatable talent and expertise to every area of communications — strategy and planning, advertising, digital and social, media planning and buying, and branded content on behalf of industry leaders like Verizon Wireless, Bank of America, Liberty Mutual, Dunkin’ Donuts, Major League Baseball, (RED), John Hancock, Oxfam America, Chili’s, CIGNA, Great Wolf Resorts, and Novartis.  For more about our people, our work, and our culture, please visit

Facebook ® is a registered trademark of Facebook, Inc.

To learn more about Project Beacon, view Hill Holliday’s video overview below:


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