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Who’s Interested in The Dark Knight on Facebook?

Written by: Jennie White, Marketing Associate

The Dark Knight Rises broke box office revenues, despite the tragedy in Aurora, CO. The latest Batman installment has seen a total of $289.1 million in revenue and has far out performed other movies like Spiderman, Ted, and Magic Mike. The hype of The Dark Knight goes beyond revenues; social media has been buzzing with talk about this latest Batman movie. We turned to our Ad Engine to understand who’s interested in The Dark Knight on Facebook.

We were most excited to understand how The Dark Knight Rises compared to the other top 10 movies at the box office (listed in order of box office revenues): The Dark Knight, The Amazing Spider-Man, Ted, Ice Age: Continental Drift 3D, Madagascar 3: Europe’s Most Wanted, Brave, Magic Mike, Madea’s Witness Protection, Savages, and Moonrise Kingdom. Not surprisingly, The Dark Knight was by far the most popular movie on Facebook, almost tripling the reach of the other super hero movie in theaters, Spider Man.

Next, we took a look at the demographic breakdown of people who are interested in The Dark Knight on Facebook. When looking at age composition, we learn that the two age groups who have the strongest interest in The Dark Knight are 21-30 year olds and 13-20 year olds (45% and 42% of all those interested, respectively).

Next, we dove into a gender breakdown of those interested in The Dark Knight on Facebook. We weren’t surprised to see that male interest in the movie tops female interest: 63% of those interested in The Dark Knight are male while 37% are female.

Batman never ceases to capture audiences and create serious buzz! Does anything surprise you about the data? Let us know in the comments!

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