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Yahoo! VP Media Sales Marc Grabowski Joins Leading Facebook Advertising Company to Scale Operations
August 21, 2012, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of market-leading Facebook® Advertising software, has appointed Marc Grabowski as Chief Operating Officer. Grabowski joins Nanigans after a nine-year sales career at Yahoo! where he was most recently VP Media Sales, North America.
Grabowski brings a decade of online advertising experience and management to Nanigans. In his new role as Chief Operating Officer, Grabowski will scale the company’s sales, marketing, business development and operations teams.
“Marc understands all facets of online advertising, from sophisticated optimization techniques to the strategic opportunity that social advertising presents to businesses,” shared Ric Calvillo, co-founder and CEO of Nanigans. “We’re excited to have an online media veteran like Marc join our team during this time of high growth.”
Grabowski was a top online display advertising sales executive at Yahoo!, driving the Interclick acquisition and leading Genome sales, mid market sales and the company’s reseller relationships. Most recently at Yahoo! he was responsible for a team of over two-hundred online advertising sales and account management professionals and close to $1 billion of annualized revenue.
Grabowski’s move to Nanigans fuels the company’s promising growth trajectory, with it currently delivering over 2 billion Facebook Ad impressions every day.
“With its focus on helping large-scale advertisers define and optimize for the lifetime value of their customers, Nanigans has grown quickly to offer the leading Facebook Advertising software platform,” shared Marc Grabowski, Chief Operating Officer of Nanigans. “The depth of the company’s technology and intellectual property coupled with social being at the crux of the next frontier of online advertising are just two of the reasons why I’m excited to join this team.”
Designed to deliver data-driven performance advertising on Facebook, Nanigans’ Ad Engine™ measures and optimizes Facebook Ad spend to meet business goals on or off Facebook, such as driving installs, registrations and purchases.
About Nanigans, Inc.
Nanigans develops market-leading Facebook Advertising software. The company’s Ad Engine™ platform automates the labor-intensive process of managing and optimizing large-scale Facebook Advertising campaigns to maximize ROI. Chosen by leaders in social gaming, e-commerce, technology and financial services, every day Nanigans delivers over 2 billion Facebook Ad impressions that drive over 2 million performance events such as installs, registrations and purchases.
Facebook® is a registered trademark of Facebook, Inc.