menu close
menu close
back to Insight Page

Twilight vs. James Bond: Who Won on Facebook?

Written by: Jennie White, Marketing Associate

Hollywood saw a record breaking Thanksgiving weekend at the box offices this year, bringing in $279M in domestic gross revenues. The fourth and last Twilight installment topped the list bringing in $64.4M in gross revenue, and in second place was Skyfall, which grossed $50.5M.

The theaters weren’t the only ones buzzing with activity; millions took to social media to discuss latest box office hits. We turned to our Ad Engine to gauge interest on Facebook in each of the top 10 grossing films. First we compared interest in the top 10 films over the Thanksgiving holiday (listed as follows in order of box office revenues): Breaking Dawn Part 2, Skyfall, Lincoln, Rise of the Guardians, Life of Pi, Wreck-It-Ralph, Red Dawn, Flight, Silver Linings Playbook and Argo.

Not surprisingly, Breaking Dawn was by far the most popular film on Facebook.

Considering the enormous revenue success both the James Bond and Twilight franchises have seen, we wanted to take a look at the demographic breakdown of people who are interested in both films on Facebook. Using our Ad Engine, we found what type of people on Facebook were the most interested in each of the films.

The graphs above shows the age composition for Skyfall vs. Breaking Dawn, with the 13-20 year old age group having the greatest interest in both films.

Next we looked at a gender breakdown of those interested in Skyfall and Breaking Dawn Part 2. As you can see from the pie charts above, 70% of those interested in Skyfall are male and 30% are female, while 87% of those interested in Breaking Dawn are female and only 13% are male.

James Bond and Twilight are two very different series, but their newly released films have generated serious buzz on Facebook! Are you surprised by the data above? Let us know in the comments.

next post

But wait, there's more

Join Our Newsletter