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Who’s Interested in the NFL Conference Championships?

Written by: Jennie White, Marketing Associate

This Sunday is going to be a busy day for football fans across the country, with the San Francisco 49ers and Atlanta Falcons facing off followed by the New England Patriots and Baltimore Ravens. Who are Americans cheering for this weekend? We turned to our Facebook advertising platform, Ad Engine, to understand Americans’ interest in the four teams competing to make it to Superbowl XLVII.

We started by comparing the overall interest on Facebook in the New England Patriots, San Francisco 49ers, Baltimore Ravens and Atlanta Falcons. The Patriots had the highest interest — almost double the next most popular team on Facebook, the 49ers.

falcons_patriots_ravens_49ers_Facebook_ReachNext, we compared the interest in each of the four teams from their home state vs. the rest of the nation. The Patriots have the largest national following outside of their home state of Massachusetts, followed by the Ravens.


With a sense of national popularity, we looked at the age composition for each team. For all four teams,  21-30 year olds and 13-20 year olds represent the largest portion of their fan bases on Facebook. Overall, popularity in the San Francisco 49ers skews the oldest of the four teams, with nearly a quarter of people interested in the team being over the age of 41.


Lastly, we wanted to understand the gender composition of people interested in each team on Facebook. Not surprisingly, there is more interest from males than females for each of the four teams. The Patriots, led by Tom Brady, have the largest fraction of females interested in the team.


Who are you rooting for this weekend? Does anything surprise you about the data? Let us know in the comments!

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