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NCAA’s Final Four: Who Won on Facebook?

Written by: Jennie White, Marketing Associate

After weeks of exciting NCAA games filled with upsets, disappointments, and victories, we wanted to to see what kind of buzz the Final Four teams were getting on Facebook. We tapped our Facebook advertising software, Ad Engine, for data comparing the reach of the men’s basketball teams from the University of Louisville, Wichita State University, University of Michigan, and Syracuse University.   We looked  at the total number of people interested in each team, the percentage of the team’s fan base from the college’s home state, and the age and gender of the fans for each team.

First, we examined how the four team’s reach compared on Facebook. Syracuse came in first with the largest number of people interested, but Michigan was a close second. Ninth seed, Wichita State and the Cinderella story of this year’s NCAA tournament came in last, with the smallest reach on Facebook in comparison to the other teams.


Next, we compared the percentage of each team’s fan base in their home state. While Wichita State had the smallest fan base on Facebook of the group, they have the highest percentage of fans in their home state of Kansas. Roughly 58% of Wichita’s fan base lives in Kansas.


After comparing each team’s reach and looking at each state’s fan base we were curious to see the age breakdown of each team’s fan base.   13-20 year olds and 21-30 year olds were the top age brackets for all four teams.


Lastly, we looked at each team’s fan base by gender. Wichita and Michigan almost had an even split between males and females. Syracuse, on the other hand, had the most notable imbalance between genders, with females making up 35% and males made up 65% of the Syracuse fan base.


If Facebook buzz determined the winners of the Final Four, Louisville will beat Wichita and Syracuse will take Michigan.

Are you surprised by the data? Who do you think will win? Let us know in the comments. 

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