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As a marketing channel, it’s safe to assume that Facebook will continue to dominate in 2014. Facebook boasts a massive (1.19 billion users), highly engaged audience offering a tremendous opportunity for marketers to build brand awareness, engage existing customers and find new ones.
While there have been numerous factors critical to Facebook’s advertising success, at the core is the company’s commitment to innovation. The social network is hyper focused on creating a great experience for users by providing what’s most valuable to them, including content from family, friends and colleagues and relevant ads from the advertisers who want to reach them.
A second force behind Facebook’s advertising success is product innovation. From creative and targeting to optimization and reporting, the company is continuously building and testing and improving—a much more progressive approach than the traditional online ad industry.
Facebook’s speed in innovation is rooted in its goal of creating a more relevant experience for its users and enhanced performance for advertisers.
As you think about your own Facebook marketing strategy for the year ahead, download our latest eBook: 2014 Marketer’s Guide to Facebook Advertising.