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Sochi Winter Olympics 2014: Who Takes the Gold on Facebook?

Written by: Jennie White, Marketing Associate

It’s a week into the 2014 Winter Olympics and the Nanigans team is going crazy for USA’s 2014 team. We even had a Campaign Manager’s cousin compete in the first ever female Ski Jumping Olympic event. We were curious to see how Team USA stacked up on Facebook–which sport was the most popular and who exactly is the most interested in the 2014 games.

Nanigans’ Ad Engine gave us a high level overview of the sports with the highest reach as well as the audience demographics for the 2014 Winter Olympics. Out of the 16 sports USA is competing in 5 stood out: snowboarding, hockey, figure skating, curling, and cross-country skiing.


We know what sports America is tuning into, but who’s watching them? The 2014 Sochi Olympics audience is primarily female (65%), with 21-30 and 31-40 year olds being the predominant age group.


So far we’ve determined 2014 Winter Olympic fans are predominantly female, between the ages of 21-30 and 31-40 and their favorite sport is snowboarding. We have one more area to investigate–Who is America’s favorite US Winter Olympic athlete? Snowboarder, Shaun White took home the gold for reach, having almost 7X the reach as compared to Bobsledder, Lolo Jones.


Shaun White’s fan base is split almost 50/50 between males and females, with 51% being female and 49% being male; however Lolo Jones’ fan bases is predominantly males (62%).

At the time of this post the US was holding strong in 5th place with 4 gold medals, 2 silver and 6 bronze. The Nanigans team is anxiously following Sochi 2014 and we can’t wait to see who comes out on top. Congratulations to all the Olympic athletes!

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