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The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. Facebook recently reported $1 Billion daily active mobile users and this will only continue to grow in 2014 as the market also experienced a 3x increase in the number of companies tracking and being able to optimize towards mobile revenue by the end of 2013.
Nanigans’ Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns. Reflecting key performance data from over 100 advertisers across the e-commerce, education, financial services, gaming and travel verticals, the infographic hones in on several key metrics including click-through-rate (CTR), cost-per-impression (CPM) and cost-per-click (CPC). The data also takes an in-depth look at Facebook mobile advertising performance across devices, operating systems and ad types.
Click here or on the image for the full infographic.