You can adjust all of your cookie settings by navigating the tabs in this window.
The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. Facebook recently reported $1 Billion daily active mobile users and this will only continue to grow in 2014 as the market also experienced a 3x increase in the number of companies tracking and being able to optimize towards mobile revenue by the end of 2013.
Nanigans’ Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns. Reflecting key performance data from over 100 advertisers across the e-commerce, education, financial services, gaming and travel verticals, the infographic hones in on several key metrics including click-through-rate (CTR), cost-per-impression (CPM) and cost-per-click (CPC). The data also takes an in-depth look at Facebook mobile advertising performance across devices, operating systems and ad types.
Click here or on the image for the full infographic.
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires