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Nanigans is privileged to work with highly technical teams who are dedicated to meeting their performance goals. When an eCommerce client comes to us with monthly, quarterly, or yearly goals we pride ourselves on rising to the challenge and partnering with the client to meet and hopefully exceed their expectations. An eCommerce company not scaling their customer base will have a short shelf life, which is why acquiring new customers via registrations is crucial for growth and increasing profit margins.
In January, a popular eCommerce company and longstanding customer came to Nanigans with the goal to drive new member registrations while maintaining a positive ROI.
After one month of identifying high performing Lookalike audiences while refreshing and testing creative, the eCommerce company saw over 88,700 new member registrations. Alongside these new members there were over 9,300+ total purchases. The eCommerce company was able to aggressively scale registrations and purchases while maintaining positive ROI for the month of January — a feat that underscores the importance of running holistic campaigns that involve continuous testing of targeting and creative combinations.
Are you an eCommerce company interested in scaling your customer base? Reach out to us today!Contact Nanigans