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New Report: Q2 2014 Global Facebook Advertising Benchmarks

Written by: Mike Lamy, Director, Corporate Marketing

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising.

This report offers CMOs and performance advertisers key benchmark data on CTR, CPM, CPC, and ad spend trends to inform strategy and planning for advertising campaigns at scale.

What’s Inside

  • Global benchmarks for CTR, CPM, and CPC
  • Vertical-specific data for ecommerce and gaming advertisers
  • Trends in ad spend by ad type and delivery channel


Download the Report

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