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One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences.
Have you ever noticed that we use 3-4 different applications for very specific purposes? If you want to check your website traffic, you go to Google Analytics. If you want to check your leads and how sales is reaching out, check Salesforce.com. This chain continues for each individual use, whether it’s email, product adoption, making updates to your website, adding a new sale, and so on. Even directly within social advertising, this problem is rampant. As marketers we juggle platforms, channels, and solutions that deliver results that meet or exceed our business goals. But this constant switching means we are not gaining the best performance from a single platform, or technology that can fundamentally improve the way advertising is done on Facebook, or even across other social channels.
This problem is exactly why we are introducing the ability to import all of your creative assets, media, and performance data directly into Ad Engine. With the click of a button you can kick-off importing all of the ad data from the Facebook Open Graph.
Using a Facebook credential that is already linked with Nanigans Ad Engine, we will query Facebook for data and creative information about ads within a timeframe that you specify. This information is then downloaded securely and directly from Facebook. Once complete, the information is matched to an existing account within Ad Engine.
There are a number of things you can do, but most importantly you can easily get started (or continue using) Ad Engine while incorporating all of your Facebook Ad Account information. To break it down a little: