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Initially, JackThreads used Facebook’s Power Editor to handle in-house ad campaigns. While this provided a base for them to run their Facebook advertising, concerns about maintaining efficient CPS over the long term provided the motivation for JackThreads to seek out an automation tool to license in order to scale up and more efficiently manage ads.
JackThreads had several key reasons for transitioning to a Facebook Marketing Partner:
The main performance goal JackThreads tracked when transitioning campaigns into Nanigans software was the Cost Per Signup of new users, focusing on Desktop New User Acquisition. CPS is an important metric for JackThreads because it allows them to measure the strength of their new user initiatives. As a direct result of utilizing Nanigans strategy groups to split out automated bidding, budgeting, and creative testing behavior for countries, devices, and types of sale, JackThreads saw a 17% improvement in CPS over the first two months.
Previously their daily spend had fluctuated significantly, mostly due to bandwidth issues in creating enough Page Posts to scale to the desired spend level. The campaigns became much steadier in Nanigans, where easy ad creation and automated bidding made spend more predictable, and JackThreads now consistently achieves the upper limits of their previous fluctuations.
Several aspects of the Nanigans platform helped JackThreads increase the scale and efficiency of their Facebook campaigns.
Nanigans enables News Feed Page Post creation with multiple creative iterations in a few minutes vs. individual post creation, which can take much longer per post. The improved workflow efficiency saves the JackThreads team hours each week.
Automated bid management and automation helps the JackThreads marketing team regulate ads and achieve steady delivery, allowing them to run Facebook initiatives at increasing scale without an increased workload.
Nanigans’ automated Creative Tester identifies which creative themes are producing the strongest results across customer audiences so JackThreads can cut through extraneous data.
Using Nanigans in-house has saved the JackThreads team approximately two hours per week in daily reporting alone. Setting up mobile and desktop creative breakouts in Performance Analysis allows one-click access to a full dynamic report. When JackThreads used to pull this same type of report before using Nanigans, it would have to be downloaded at an ad/campaign level, exported, sorted, and then created into a pivot table.
Performance Analysis provides an easy-to-view reporting tool where the JackThreads team can manipulate data and translate findings into actionable insights. They’ve set up many shared views so that, working closely along with their Nanigans account team, they can look at the data through customized organization, filters, and Custom Formulas that only need to be saved once.
[testimonial image=”” link=”” position=”” name=”” company=”JackThreads” quote=”Nanigans’ sophisticated Facebook ad creation technology along with its robust bid management tool allowed us to seamlessly scale our Facebook initiatives while maintaining stability and cost efficiency.”]
￼By leaving behind manual bidding, one of the leading men’s shopping sites has gained stable ad spend and increased scalability, resulting in reduced Cost Per New User Signup (CPS) on desktop. With an experienced in-house marketing team in place, JackThreads is equipped to tackle larger advertising challenges and is in a great place to take on mobile.
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