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A Glimpse Into Nanigans Europe

Written by: Juliana Casale, Director of Marketing

Today, PerformanceIN showcased our Managing Director of EMEA, Will Ashton, from Nanigans’ London office for their “Profile: A Day in the Life Of” series. Take a look at the excerpt below, or check out the full piece here.

Duration in current role:

2 years

Where are you based?


Previous performance marketing-related companies you have worked at:

  • Alchemy Social / Techlightenment
  • Google

What are your main job responsibilities?

I look after our European business. At its core this means everything from pitching for new business, the training and onboarding procedures for new clients, through to the ongoing success of existing customers. I am also the face of Nanigans in the market, which means cultivating relationships with our key partners (e.g. Facebook) and peers as well as speaking at industry events and contributing to publications like yours!

Take us through what you get up to on a typical working Monday:

Assuming I’m in the country and not on the road visiting customers or at headquarters in Boston, Mondays are generally about internal reporting and team meetings. I spend the first hour or so checking yesterday’s numbers and then preparing a top level report on the previous week. I then meet with my Account Directors to take a deep dive into the progress of our accounts over the past week and solidify plans for the upcoming one. In the afternoon we have our weekly all hands to set the tone for the upcoming week from a commercial point of view as well as update the team on product development and industry news. Throw in a bit of email and the odd client call, and that’s pretty much it.

What top three websites can you be found browsing during your lunch hour?

BBC (ashamed to say I check the Sport before the News!), AdExchanger and are probably my top 3 for news and discussion. Facebook as well of course!

What are your top three tips for someone looking to get their hands on a job like yours?

Own whatever you do. Don’t wait for people to tell you what to do – use your initiative and get the job done.

Listen to and take on board other people’s views. This not only helps other people (including your team) respect you, it also makes for better decision-making.

Understand the bigger picture. From knowing what’s going on in the industry to anticipating how a decision you make will affect your customer portfolio, to be truly strategic you need to appreciate how all the moving parts impact each other.

Read the rest of Will Ashton, Managing Director EMEA at Nanigans Shares Insights.

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