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According to ZenithOptimedia, Internet advertising is likely to account for almost one-quarter of global ad spend by the close of 2014. More likely to raise eyebrows: Zenith forecasts that Internet display spend will hit $74.4 billion, overtaking paid search by the end of 2015.
As businesses continue to funnel their budgets into social media channels and mobile ad networks, competition for inventory and high-value customers will only increase. How can you cut through the noise?
We’ve rounded up some of our best resources to help you make the right bid choices and optimize your ad spend, using our automated tools to save time and make the most of your advertising budget.
Without further ado:
Social media marketing is full of acronyms; mastering them can mean the difference between efficient spend and wasted budget. From CPC to CPA, CPM and oCPM, this infographic will help align your ad goals with Facebook’s available bid types. It also provides examples of who you’ll reach with each.
If you are focused on customer acquisition, Facebook’s cost-per-action (CPA) bidding may be just what you need to scale your efforts without driving up cost. Learn how an online retailer used Custom Audiences and Lookalikes in combination with CPA bidding to achieve their target range for installs.
When you push an ad for the first time, it goes up against previously published ads that have had the chance to gather purchases, clicks and impressions. Your ad’s blank slate makes it difficult for Facebook to give it equal weight against ads with sufficient data to form conclusions, which can limit the impact of new campaigns. Find out how Nanigans Exploration Boost lets you power through the information collecting phase to allow for fair performance comparisons and minimized budget waste.
Looking to scale your spend on high-value audiences and creative that you know will get them clicking? Optimized Budgeting is an automated way to ensure your budget is being invested in top performers — and taken away from ads that aren’t seeing much action. With this feature, you can feel confident that your ad spend is optimal.
If time is money, saving time should be a top priority for advertisers. Ad iteration is not the easiest task to scale, but with Creative Tester, marketers can automate the process of pushing new copy and creative, filtering out poor-performing combinations and boosting winning ones through self-defined data parameters. Find out how it all works here.
Is there an additional subject you would like to see covered on this list? Leave a comment and let us know!