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In the week leading up to Facebook’s Q2 2015 earnings call, financial advisors predicted a strong performance – and they were not disappointed. Thanks in part to continued emphasis on mobile and video, Facebook’s total revenue in Q2 exceeded $4 billion dollars; a first for the company. User growth continued at a steady pace, confirming Facebook’s place as a dominant force in social media. For other takeaways from the call, read on:
Visual evolution – According to CEO Mark Zuckerberg, Facebook Pages have shared 40% more videos in 2015. While video continues to gain traction with branding and direct response advertisers, virtual reality is beginning to take the stage – with the first shipments of Oculus Rift slated to reach consumers in Q1 2016.
Capturing moments – Real-time relevance was a running theme during the earnings call, across Facebook as well as Instagram, where people are communicating during times of crisis and to celebrate global events. With an emphasis on surfacing trends and optimizing search functionality, both social channels are focused on building worldwide community and delivering timely information.
Looking for further details on the call? Here’s some additional coverage:
Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.
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