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Recap: Facebook’s Q2 2015 Earnings Call

Written by: Juliana Casale, Director of Marketing

In the week leading up to Facebook’s Q2 2015 earnings call, financial advisors predicted a strong performance – and they were not disappointed. Thanks in part to continued emphasis on mobile and video, Facebook’s total revenue in Q2 exceeded $4 billion dollars; a first for the company. User growth continued at a steady pace, confirming Facebook’s place as a dominant force in social media. For other takeaways from the call, read on:

Stats and Facts

Facebook revenue

Reach

  • Facebook now has 1.49 billion MAUs
  • 968 million+ people are daily Facebook users worldwide
  • More than 1.3 billion people are accessing Facebook through mobile (up 23% from last year)
  • Instagram has 300 million MAUs

Engagement

  • People are spending 46+ minutes per day on average across Facebook, Messenger and Instagram
  • 1.5 billion searches occur on Facebook each day

Daily Active Users

New Developments Since Q1

  • Expansion of Carousel Ads to Instagram
  • Dynamic Product Ads on Facebook
  • Facebook Lead Ads

Takeaways for Advertisers

Visual evolution – According to CEO Mark Zuckerberg, Facebook Pages have shared 40% more videos in 2015. While video continues to gain traction with branding and direct response advertisers, virtual reality is beginning to take the stage – with the first shipments of Oculus Rift slated to reach consumers in Q1 2016.

Capturing moments – Real-time relevance was a running theme during the earnings call, across Facebook as well as Instagram, where people are communicating during times of crisis and to celebrate global events. With an emphasis on surfacing trends and optimizing search functionality, both social channels are focused on building worldwide community and delivering timely information.

Return on investment – Marketers are demanding concrete results from their paid campaigns, and social media networks are listening. The rise of Carousel Ads, Dynamic Product Ads, Lead Ads, and “Book Now” buttons is a sign that direct response is the key to advertising success.

Looking for further details on the call? Here’s some additional coverage:

Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.

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