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No longer an afterthought, mobile advertising is in the process of stealing the spotlight from desktop. If your Facebook advertising plan doesn’t include mobile, then you’re missing out. Here’s why:
It’s not a surprise that mobile has become a massively popular channel, but did you know that it’s actually more popular than desktop? In 2014, the amount of mobile users surpassed the amount of desktop users, according to comScore. As you can see from the chart below, mobile’s star will continue to rise throughout 2015.
Mobile’s popularity also applies to Facebook. During Wednesday’s Q2 earnings call, it was revealed that 1.3+ billion users now access Facebook through mobile – and according to comScore it was the most popular app last year in terms of unique visitors.
The Facebook app isn’t just popular, but it also accounts for a large bulk of users’ time. Facebook says that one of every five minutes on a mobile phone is spent on Facebook or its sister social network, Instagram. eMarketer predicts that more than three-quarters of the social network’s audience will access Facebook via mobile phones by 2018. Based on these numbers, Facebook will remain a vital mobile advertising platform for years to come.
Looking for an audience with a high return on investment? According to this chart from Quartz-owned Atlas, Facebook mobile ad revenue per mobile daily active user is over $3.
Despite the high revenue per mobile daily active user, this chart from venture capital firm KPBC shows that many advertisers are not taking advantage of this valuable audience:
A less-crowded marketplace means there will be less competition when bidding, so you have a better chance of reaching your desired audience for less. It’s just one of the many reasons why Facebook mobile advertising is an opportunity that your business can’t afford to miss.
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