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Performance marketers are having a field day with Facebook’s Carousel Link Ads, and it’s easy to see why; these new units are visually focused, fun to test and more interactive than your average static ad. As the back to school season wraps up and the holidays loom, now is the time for brands to apply standard social media advertising best practices as well as take some creative risks.
Last month, we took a look at a handful of online retailers who are mastering the art of Carousel Link Ads. If you’re searching for additional inspiration, here are more examples of techniques to try:
It would be easy for Volvo to focus its Facebook ads on car features, or how its automobiles look on the road. As you will notice, they took an entirely different approach with this Carousel Link Ad. The visuals center around the experience of being in the car, and where driving one might take you. A+ for putting the viewer in the passenger seat, and focusing on lifestyle rather than product.
This online women’s apparel company is doing several things very well. First, they are using borders to draw attention to each image individually. Second, they are effectively making use of text over every image. Third, they have a clear theme (“whimsical prints”) keeping the collection cohesive. For fans of patterned clothing, this ad is a grand slam.
As real estate agents are fond of saying: “Location, location, location.” And as we at Nanigans like to say, “Ad relevance is king.” The Boston-based targeting used in this Carousel Link Ad is sure to spark recognition from locals – and attract remote workers who would otherwise be unable to afford workspace in such ritzy neighborhoods. Extra points for the “B” alliteration in the copy and the professionally staged photography.
In our first post, we commended BaubleBar for their use of bold colors and summer themes. This time, we are applauding their experimentation with patterns.
While this image was sourced from a Right Hand Rail ad, it is a wonderful example of how advertisers should be experimenting with Carousel Link Ad images.
Note how the pattern draws attention to the product, and how eye-catching the blue of the earring is on the plain white background. As we’ve mentioned before, campaign managers should frequently be refreshing creative and trying out new techniques.
For even more tips on creating compelling ads, dive into our Creative Best Practices eBook:Getting Creative: The Secret to Facebook Advertising Success