You can adjust all of your cookie settings by navigating the tabs in this window.
You can’t read any digital marketing news these days without seeing video mentioned at least once. Online video has been all the rage in recent years, impacting not only digital content, but digital advertising as well. Recent trends reports show that video is expanding into previously uncharted areas, like Facebook news feeds, Instagram ads and mobile devices. Catch up on these recent developments and more with our curated list of video articles below.
Digital video’s popularity is apparent in eMarketer’s study of video consumption. In the report, eMarketer says that US adults are spending an average of 1 hour, 16 minutes each day with video on digital devices. Video consumption on mobile devices like tablets and smartphones saw particularly strong growth in 2015. The report also found some surprising numbers indicating that while digital video viewing was on the rise, the time spent watching traditional television was declining.
Nielsen’s Global Digital Landscape Survey examined digital video’s popularity by investigating the viewing preferences of particular demographics. The study found that younger generations were more likely than their older counterparts to use mobile devices to watch video, even while at home when they had access to TVs or desktop computers.
Facebook was quick to incorporate video’s growing popularity into its advertising offerings, and its efforts have paid off. In June of 2015, video ads on the site accounted for 22 percent of its total ad spend. In fact, between Q1 and Q2 of this year, video ad spend increased from 13 percent to 16 percent. According to Facebook, users were video fanatics — racking up 4 billion video streams a day.
While digital video is growing in popularity, that doesn’t mean all forms of it are enjoyed by audiences. Flash formerly powered most of the Internet’s video content, but it fell out of favor due to its negative impact on the user experience by increasing page load times. Google and Mozilla moved to put the final nail in Flash’s coffin by blocking or automatically pausing ads that use it. Advertisers were urged to use HTML5 instead for their future video ad formats.
Business Insider’s report on ad spending shows that marketers are tuned in to the power of digital video advertising. The study points out that digital video ad spend is rapidly growing, and predicts that it will rise by a Compound Annual Growth Rate (CAGR) of 21.9% through 2020. That’s a faster growth rate than other ad formats like display and search.
For more on how video is impacting digital advertising, read our latest study: Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers.Read the Study