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The Essential Guide to Driving ROI with Facebook Dynamic Product Ads [eBook]

Written by: Mike Lamy, Director, Corporate Marketing

As the busiest online shopping season of the year gets closer by the day, are you leaving revenue on the table?

All data-driven marketers know that return on investment is everything. And ad campaigns that leverage retargeting to bring shoppers back for more are a proven tactic for getting the most for your money, especially during the holidays.

With nearly 1.5 billion monthly active users—and more than 1.3 billion of them on mobile—Facebook is one of the best channels for direct response advertisers to reach new and existing customers. Retargeting campaigns on Facebook are now more powerful than ever, thanks in big part to innovations like dynamic product ads.

Facebook DPA

Dynamic product ads (DPAs) are a scalable retargeting solution, enabling you to intelligently promote the most relevant products from your entire catalog to customers on any device. This means that you can drive more purchases for your ecommerce business by delivering more targeted ads to existing and potential customers.

Between product feeds, multi-product ad formats, cross-device tracking, and more, many marketers may think that managing and measuring DPA campaigns is a daunting process. That’s where advertising automation software like Nanigans makes all the difference.

We’ve assembled a must-read DPA guide for any marketer looking to increase ROI through more relevant, personalized advertising. Here’s what you’ll find inside:

  • The value of retargeting on Facebook
  • What DPAs are and how they work
  • 5 creative use cases to increase revenue with DPAs
  • How to take DPA campaigns to the next level with Nanigans
  • A case study showcasing how a catalog retailer is using DPAs to retool for the digital world

The opportunity to capture more revenue and increase marketing ROI with DPAs is tremendous. A highly personalized digtial catalog—delivered to the right customer at the right time across all the devices they use—is an idea that should have every online retailer asking how to get started today.

Download your guide, and we’ve got you covered.

Get the Guide

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