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One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers have extra space to get creative, and there are many fantastic examples of brands taking full advantage of the opportunity. In Q3 2015 alone, advertisers using Nanigans software increased spend on Carousel Ads faster than any other ad type—spend rose 55% in just one quarter.
When marketers invest time in building compelling interactive ads, engagement increases and greater return on ad spend follows. Carousel Link Ads can drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads, according to Facebook. But the benefits can also be more subtle.
“Just enabling users to interact with the ad unit counts as engagement, which has a positive influence on eCPM, making the ad more competitive in the marketplace.”
CARLY ROGERS, VP Client Services, Nanigans
As advertisers continue to invest heavily in this direct response unit, companies with compelling creative will rise to the top of the competition for customer attention. How are marketers maximizing performance using the creative opportunities Carousel Ads provide? Our latest guide is full of compelling examples from across industries to inspire your next Carousel Ad campaign.
Whether you’re marketing one product from multiple angles or unifying an entire collection, Carousel Ads are an effective way to increase your bottom line, wherever your audience may be. Download the guide to see for yourself how getting creative can really pay off.
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