You can adjust all of your cookie settings by navigating the tabs in this window.
Video advertising is the rising star of the display advertising world, and with good reason. These immersive ads are more than simple pictures; they engage audiences with sights and sounds, making for a more memorable viewing experience. These rich attributes make video an ideal format for advertisers looking to share products or games with new audiences. Below are just a few things that you need to know before you launch your first — or next — video campaign on Facebook or Instagram:
While video ads are known for being attention-grabbing, running them without a clear objective doesn’t provide any long-term value to your business. Determine what you would like your audience to do after seeing your ads. If a direct response objective is your ultimate goal, try including a call-to-action (CTA) button with phrases like “Learn More,” “Download Now,” or “Shop Now.” Regardless of your CTA, you’ll want to use your video ads to showcase details about your brand — whether it’s giving users a taste of your app’s graphics and user experience, displaying in-game footage, or offering a sneak peek at new seasonal collections.
Once upon a time, audiences could only view videos in movie theaters or on their TVs. Now people only need to open up a laptop, whip out a tablet or just look down at their phones in order to view a video. Because your video ads can be watched in a variety of ways, you need to ensure that they will resonate with audiences regardless of where they watch. Some best practices to keep in mind:
Running a video ad campaign doesn’t necessarily mean starting from scratch. Many brands have opportunities to build on videos that they’re already using to drive customers to their business. Repurposing existing content allows you to easily test out video ROI before committing more budget to original campaigns. It also enables you to quickly experiment with different creative concepts, so you’ll have a good idea of what works and what doesn’t. Armed with this valuable data, your business will have a profitable future in video advertising.
Learn how leading mobile game company Kabam leveraged video ads and its own in-house expertise to find new high-value users for its hit game. Download The Case Study Now!