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From driving newsletter signups or business inquiries to cultivating leads for financial lenders or finding prospective students for a university program, lead generation advertisers on Facebook have a wide range of unique performance objectives.
They are highly data-driven, know their market inside and out, and are constantly motivated by reaching the best new leads in the most efficient way they can.
To provide these marketers with trend and performance data specific to their advertising objectives, we analyzed historical lead generation activity on Facebook. Examining 2015 data across in-house advertising teams leveraging Nanigans software, the study sample consists of hundreds of millions of dollars in Facebook ad spend and resulting leads.
Discover important lead generation advertising trends, and the answers to these critical questions:
Download the report for Facebook advertising insights to help your team generate higher quality leads — and higher return on ad spend — in 2016.