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Carousel Ads: One Product, Many Angles

Written by: Juliana Casale, Director of Marketing

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.

There’s a common misconception from online advertisers with only one product that the Carousel Ad unit does not make sense for them. They’re used to seeing the kind of retail ad pictured below:

Kate Spade Carousel ad retail

We’ve seen some pretty creative example, however, of advertisers leveraging the unit to feature one product, an app, or a lifestyle image as opposed to multiple products split up over the different tiles. While Facebook and Instagram’s Carousel Ads are a natural fit for retailers with a wide array of products to sell online, they also lend themselves quite well as a showcase for a single product.

Mobile App Install Carousel Ads on Facebook

Some popular approaches include listing:

  • Benefits
  • Customer successes
  • Features
  • Various levels of pricing or membership

Below are a few examples of digital marketers using the Carousel ad unit to showcase one product from many angles.

Here, the advertiser zooms in on several views of a car, and then zooms out to admire the whole vehicle:

Facebook carousel ad car

Here, the mobile app developer spotlights several levels and backdrops of its Egyptian-themed slots game:

Instagram Carousel mobile game app install

Here, the advertiser highlights the many features and benefits of its financial services:

Aspiration - Lead Gen Q1

Marketers looking to sell an insurance policy, a mobile gaming app, a mattress, or a subscription service should all take advantage of the chance to tell a story via images and copy.

Want more examples and tips across industries and advertising objectives? Let us inspire your next high-performing campaign with our popular guide:
Read “Facebook Carousel Ads: Creative Ways to Attract and Convert Customers”
 
 

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