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Introducing The Playbook: Videos to Power Digital Advertising Success

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we’re excited to introduce The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level.

In the first three episodes, you’ll hear from Nanigans’ Senior Product Specialist Erik Mansur on some of the most compelling topics in digital advertising today:

  • Investing in ad testing
  • Bidding to maximize customer lifetime value
  • Optimizing for different types of video ads

For a taste of what you can expect from The Playbook, check out the first episode below to learn how important it is to allocate enough ad budget for testing to fully understand what’s effective and what’s not.

What would you like covered in a future episode of The Playbook? Send us an email to let us know!

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