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The Playbook: User Value In Online Advertising

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level.

Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Senior Product Specialist Erik Mansur discusses the importance of lifetime value:

The Playbook Episode 2 User value

What would you like covered in a future episode of The Playbook? Post a comment to let us know!

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