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Asia-Pacific Facebook Advertising Benchmark Report

Written by: Andrew Waber, Market Insights and Media Relations Manager

With nearly 1.5 billion smartphone users by 2019, Asia-Pacific brings enormous potential for advertisers on Facebook.

The Asia-Pacific region (APAC) continues to grow in importance for global marketers. The region leads the world in retail ecommerce sales, and has long been a top market for mobile game advertisers. Between the prevalence of online shopping, the exploding popularity of smartphones, and the dominance of mobile games and apps, the APAC market can be a goldmine for commerce companies advertising on Facebook.

Over the past year, many marketing teams using Nanigans advertising automation software have dedicated more resources to reaching customers in APAC—a strategic part of their overall direct response efforts on Facebook.

Yet advertising in APAC comes with its own set of challenges. The region as a whole is highly diverse. Marketing teams must understand the unique cultures and market conditions of each geographic area they target in order to drive the highest returns from their advertising investments.

To give marketers in APAC and beyond critical insights to inform higher-ROI Facebook advertising, this report dives into performance benchmarks and best practices from specific APAC markets.

What’s in the report:

  • Benchmark data on ad engagement, cost and mobile/desktop trends
  • Unique data-driven insights for each region
  • Best practices for localized advertising


Data unique to each region featured is based on millions of dollars in geographically targeted Facebook ad spend between between September 1, 2015 and January 31, 2016.

Download the Report



Asia-Pacific Facebook Advertising Benchmark Report
Asia-Pacific Facebook Advertising Benchmark Report

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