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Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates that Twitter users engage 24% more with apps than the average smartphone owner. Advertising on Twitter isn’t just a smart way to gain app or mobile game downloads; it’s also a great place to find users who are more likely to use your app and have a greater lifetime value (LTV).
How can you craft ads to reach this coveted group of active Twitter users? Use these four simple, yet impactful ads as a guide:
Offers and promotions are a great way to entice people to not only download your app, but actually use it — the key differentiator between ad spend well spent or wasted. In the Twitter install ad below, delivery app Postmates catches attention with a delicious food photo, and seals the deal with a first-time user discount.
Since Postmates delivers everything from food to products, the creative in this Twitter ad campaign could easily be iterated to encompass other featured items with the same discount.
Twitter is an up-to-the minute social site, so ads need to be easy to digest. The Battle Camp app install ad below focuses on just one game feature and concept – users’ ability to grow their own monster – with to-the-point copy and screenshots pulled from the game itself. As a side bonus, this approach promotes gamer loyalty by encouraging users to stick around long enough to achieve a Level 23 monster.
Battle Camp’s Twitter ad is simple and uncluttered, making it easy for viewers to focus on this fun game feature. When the content surrounding your ad is contained in 140 characters, you need to get to the point quickly.
Below, Foursquare drives downloads by demonstrating value in an action-packed, colorful Twitter video install ad. Foursquare takes a “show, don’t tell” approach, showcasing the fun events and activities that users can discover thanks to the app.
In addition, the ad includes snapshots of the app’s user interface, communicating the ease with which users can access entertainment on the go.
DomiNations lets a rave review from Gamezebo do all the talking in the Twitter app install ad below. By featuring a third-party opinion, DomiNations earns credibility without aggressively selling itself.
The ad also includes a compelling illustration of the game literally leaping out from a smart device screen – a good way to catch Twitter users’ attention as they scroll through their feeds. With the powerful combination of a screen-popping game preview and a glowing review, the installs are likely to roll in.
Get targeting insights, best practices, and more to power large-scale success on Twitter, the world’s fastest growing display ad channel.
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